Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going to purchase before they can even visit your site. No matter what type of e-commerce business you have, these kinds of challenges make it harder and even more expensive to attract customers.
In today’s world, you need to utilize the most effective digital marketing strategies in order to make your e-commerce business stand out. You also need to use these strategies so you can attract new customers and entice existing ones to keep coming back to your store.
Here are some proven simple yet effective digital marketing strategies to help you start driving more online sales and increasing your ROI all across your e-commerce funnels.
1. Retargeting Campaign
Every marketer should know that retargeting campaigns are great money-making opportunities. As the term suggests, “retargeting campaign” refers to targeting and showing ads to those prospects who have previously shown interest in certain products or services that you offer on your e-commerce site. Let’s face it, most people who have visited your website for the first time are unlikely to make a purchase during that particular visit. However, if they are reminded of your product or services again at a later time, the likelihood of them eventually making a purchase dramatically increases.
This is where your retargeting campaign comes in — it serves as a gentle reminder to that potential customer to reconsider buying your product or service they had initially checked out on your e-commerce site. If you have a well-executed reminder, sent at the right time, you can re-ignite a prospective buyer’s intent to purchase, which can eventually lead to a sale. Retargeting campaigns have been considered to be one of the most successful digital marketing strategies for consistently providing positive outcomes.
2. Optimize the Checkout Process
Optimizing your business’s online checkout process is vital if you want to decrease cart abandonment. A strategy that is often neglected by many businesses, this is probably one of the most important tactics. Remember, trust is important in order to gain that customer’s attention. You spend a lot of time building that trust with your prospects in order to get them to buy your product or use your service, and you must continue building that trust until the very end, which includes all throughout your checkout process. When you have a checkout process that is smooth, convenient, and trustworthy from start to finish, your conversion rates will definitely increase and cart abandonment will decrease.
3. Up your Cross-Selling Game with Pop-ups
Pop-ups are also one of the most effective digital marketing strategies to boost your e-commerce business. By definition, pop-ups are those little windows that temporarily take over your visitor’s screens, presenting them with additional offers or products. You can use these pop-ups to attract prospective buyers with something like a discount offer or an additional product they can add to their cart. Pop-ups may not always have a positive impact on some users — they may have a bad reputation, so to speak. But there is a reason why they’re so effective — pop-ups actually work. If you use pop-ups with legitimately relevant offers, such as limited time offers or a buy-one-get-one sale, they can ultimately drive a ton of sales and increase revenue for your e-commerce business.
4. Customer Feedback and Reviews
Reviews and ratings can significantly impact a potential customer’s decision when it comes to purchasing your products. Create a user-friendly environment in which customers’ feedback and insights are highly encouraged. Instead of just using social media as a means to respond to customer queries and maintain a two-way conversation, leverage this platform to open up a discussion forum between customers. Gather feedback and proactively ask for unbiased ratings and reviews from customers, which you can share on your site. Encourage them to provide a review of your brand and have them promote your products. Most often, potential buyers are more interested in hearing about your business and what you can offer from people who have previously purchased them, rather than from your marketing or sales team.
With so many available digital marketing strategies, you’ll never run out of options. The key is to test these out and try what works best for your business. Ready to grow your e-commerce business? Get in touch with us today at No Joke Marketing.