Digital marketing is a very broad topic, and it may seem like there’s an endless list of available methods or techniques for improving your business. Regardless of your company or industry size, digital marketing strategies are essential. While you will hear plenty of suggestions about which ones may be most effective, you’ll need to determine the best strategies that will best suit your business needs and be relevant to your target audience.

When it comes to creating a digital marketing campaign for your business, you don’t want to choose the wrong strategy and end up wasting your time and effort. You also need to ensure that you don’t lose track of your goal and stay on top of your lead generation activities. With so many other tasks and activities on which to focus on and accomplish, how can you effectively craft, create, polish, and maintain a robust digital marketing strategy?

Here are some effective digital marketing strategies you can use to help you increase brand awareness, improve your digital presence, and eventually generate more leads.

Build your buyer personas 

Whether you opt to utilize a traditional or digital marketing strategy, you need to know who your audience is and to whom you’re marketing your products or services. The most efficient digital marketing strategies are built upon comprehensive buyer personas, and your first step is to build and create them.

Buyer personas are generalized representations of who your ideal customers are, and they can be created through research, surveillance, and interviews from your business target audience. Keep in mind that this information should be derived from real data as much as possible since assumptions about your customers can have a negative impact on your marketing strategies. You can have as little as one to two buyer personas, or as many as 10 to 20, depending on the type of business you have. It’s best to start small, as you can always modify and create as many as you can along the way.

Google My Business

One of the most powerful things you can do for your business is rank your Google My Business (GMB). As a matter of fact, if you run a local small business targeting clients within the community, this is probably the most powerful strategy available for your business.

When potential customers search online, they will normally see a paid ad first, followed by three GMB listings, before the normal organic search results appear. If you can rank your GMB listing in these top three results, you are guaranteed to pull in an ample amount of qualified leads on a daily basis, without the need to spend too much on paid ads. Ranking your GMB listing is not that difficult to do — you just need to optimize your profile and collect citations and reviews.

Affiliate and associate programs

Through associate or affiliate programs, people who have faith in your company and your products/services can help grow your market by sharing information on a market-based platform. An associate or affiliate program may not be the best option for every business, but if used correctly, you can see improvements in your marketing efforts without the need to spend too much on advertising, or having to do much of the legwork on your own.

Email marketing

You have probably done some email marketing as one of your digital marketing strategies, but are they really effective in reaching your ideal target audience at the right time? When implemented properly, email marketing can be a powerful tool for generating more leads and increasing sales and conversion rates.

Additionally, with email marketing, there is no need to spend as much of your marketing budget since it is one of the most cost-effective methods unless you are using outdated services. Being one of the most integrated digital marketing methods, email marketing can also be combined with media by adding social share icons and implementing a referral rewards system. Ultimately, when using compelling content, email marketing can help you shorten your sales cycle.

Use content marketing for lead generation

Lead generation can be done in various ways. However, one tried and tested method is by providing your audience with valuable content and properly distributing it. When you link your articles and blogs to a specific offer through your winning landing page, you can increase your sales conversion potential.

In today’s competitive times, you need to focus on creating not just compelling content, but content that can stay evergreen and solve pain points. Always keep in mind that “Content is king.”


With so many methods available to help promote your business, there will always be some great strategies you can utilize that would be a great fit to help you achieve your goals and objectives. For more digital marketing strategies to help your business grow and succeed, contact us at No Joke Marketing.