What Is Social Media Marketing?

It’s 2021 and social media is here to stay! That’s why it’s so important for you to incorporate social media into your marketing plan for your small business. As a valuable means of communication and spreading awareness about your business, there are a variety of ways that you can leverage social media to attract new customers and maintain your online presence. There are numerous social media platforms that can suit your ideal audience types. And with a strategic plan in place to advance your social media initiatives and goals, you’ll be able to yield measurable results. Engagement from your followers [...]

Content Marketing for Small Business Owners

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory Launching a successful digital marketing campaign is every small business owner’s goal. Without effective marketing strategies, growing your business and building a solid customer base can be quite challenging. However, small businesses aren’t getting the same amount of attention and do not have the kinds of luxuries that big and more established enterprises enjoy. With limited resources, such as lack of funds or access to a larger and more experienced staff, smaller businesses may [...]

By |April 12th, 2021|Categories: Content Marketing|Tags: |0 Comments

Social Media Strategies to Adopt for your Business

Our world’s technology is evolving at an exponential rate, and the digital marketing industry is no exception. The amount of time people spend on social media has increased by 700% in the last five years. If you're a business owner who’s looking to stand out from your competitors, you need to be active on social media as well. Social media is critical to the success of any business’s digital marketing efforts. Unfortunately, not all businesses are equally successful when it comes to using social media for their own purposes. Some companies fail to use this tool to its full potential. [...]

How to Incorporate Digital Marketing into your Business’s Marketing Strategy

Traditional marketing and digital marketing differ in a variety of ways. However, they can go hand-in-hand if you come up with a goal-oriented strategy. Depending on your audience, you may want to try using different avenues in order to reach them. Ultimately, your aim is to promote your brand, increase overall awareness, and drive revenue. Of course, no strategy will be effective if you don’t know what you want to achieve. This is why it’s important to set specific goals, complete with metrics and an ability to analyze your numbers, in order to pivot your efforts and strategy accordingly. While [...]

By |March 8th, 2021|Categories: Uncategorized|0 Comments

What is Digital Marketing?

Digital Marketing - An Overview If you’re someone who has only used traditional marketing methods to promote your business, the term “digital marketing” may sound like a whole other ball game. But when it comes down to it, the basic fundamentals of digital marketing are the same as those for traditional methods: utilizing different channels to reach your target audience, with the sole aim of converting the prospective buyer. The main difference is that digital marketing will attract a much larger audience and increase your reach across different channels. Of course, you’ll need to update your knowledge in order to [...]

By |February 17th, 2021|Categories: Online Marketing|0 Comments

5 Effective Digital Marketing Strategies for Business Growth and Success

Digital marketing is a very broad topic, and it may seem like there’s an endless list of available methods or techniques for improving your business. Regardless of your company or industry size, digital marketing strategies are essential. While you will hear plenty of suggestions about which ones may be most effective, you’ll need to determine the best strategies that will best suit your business needs and be relevant to your target audience. When it comes to creating a digital marketing campaign for your business, you don’t want to choose the wrong strategy and end up wasting your time and effort. [...]

By |February 10th, 2021|Categories: Marketing Strategies|0 Comments

3 Major SEO Trends in 2021 – What to Watch Out For

When it comes to attracting customers online, SEO (Search Engine Optimization) is a common marketing strategy that many marketers utilize. If used correctly, SEO can undoubtedly be the most fruitful and effective tool to help businesses dominate the online world. SEO is constantly changing at a rapid pace, and keeping up with the SEO trends can be a challenge. While some may think that SEO is dead, there are entirely new areas of SEO that keep emerging, such as structured data and entities, in addition to an increasingly complicated local search optimization. With the new year, SEO has become more [...]

By |January 22nd, 2021|Categories: Online Marketing|0 Comments

How to Boost Your Facebook Organic Reach

Social media has significantly changed the way businesses market their products and services online, and it is a trend that we continue to see. Facebook is one particular platform that has consistently led the pack. If you want to build a strong media presence, Facebook is the place to be. With nearly 2.45 billion monthly active users, Facebook is a great place to start targeting your audience. Additionally, reports indicate that 62% of digital marketers state that utilizing Facebook is one of the most important marketing strategies they apply for their business. However, with Facebook’s ever-changing core newsfeed algorithm, it [...]

By |December 21st, 2020|Categories: Social Media Marketing|0 Comments

3 Ways Digital Marketing Can Help Upscale Your Business

When we talk about digital marketing, we’re referring to a broad range of marketing efforts that your company can implement. Improving your business’s marketing can be done through social media platforms such as Instagram, Facebook, or LinkedIn, among others. Your marketing may also include digital billboards and mobile advertising. Digital marketing still remains one of the most effective methods of reaching customers and followers in an online world. Using a strong digital marketing strategy and consistent follow-through are the keys to helping both small and large businesses increase their bottom line. Companies are always looking for various ways to increase [...]

By |November 25th, 2020|Categories: Uncategorized|0 Comments

E-Commerce Marketing — Top Digital Marketing Strategies to Boost your Business

Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going to purchase before they can even visit your site. No matter what type of e-commerce business you have, these kinds of challenges make it harder and even more expensive to attract customers. In today’s world, you need to utilize the most effective digital marketing strategies in order to make your [...]

By |October 27th, 2020|Categories: Marketing Strategies|0 Comments