Communicating price increases to parents can be difficult for daycare centers, but it doesn’t have to be. By using the right strategies and tips, daycare centers can effectively communicate price increases to parents without damaging relationships or making parents feel resentful. In this blog post, we’ll discuss seven ways to effectively convey price increases to parents. With these strategies, daycare centers can maintain a positive relationship with their clients while still compensating them properly.

1) Keep the increase as small as possible

When communicating a price increase to parents, it is important to keep the increase as small as possible. This will make it easier for parents to accept and budget for the increased rate. It is also imperative to consider that most daycare centers are subject to local laws, which may dictate a certain minimum cost per hour or day. Make sure your price increase does not exceed those limits

If you need to raise your prices, it may be a smart idea to stagger them into several small increases rather than one large increase. This will give parents time to adjust to the change and reduce the chances of them being overwhelmed or feeling betrayed by your business. 

It is also critical to remember that it can be a delicate balancing act between being fair to parents while also covering your costs and staying afloat as a business. Try to find a balance between the two while keeping the price increase as small as possible.

2) Give ample notice

It’s critical to offer parents adequate time to plan for the increase. Even if you can justify an increase, families may need help to adjust their budget on short notice. It’s recommended that you give parents at least one month’s advance notice of any price increases. This will give them plenty of time to understand why the increase is necessary and plan for it. 

Additionally, letting parents know about upcoming increases allows them to ask questions and voice their concerns ahead of time. They need time to make decisions that work best for their family’s budget and childcare needs. If parents need to know anything else about the increase, make sure you provide that information too. Finally, make sure you communicate the exact date when the increase will take effect so they can be prepared.

3) Explain the reasons for the increase

It’s worthwhile to explain to parents why prices are increasing. This will help them understand why they’re paying more and prevent confusion or resentment. 

Some of the most common reasons for price increases include the following:
  • Increasing costs – Overhead expenses such as rent, utilities, and staff salaries often increase over time. If your daycare center cannot cover these costs without raising rates, you’ll need to explain the reason for the increase.
  • New services and benefits – If your daycare center is adding new services or benefits, it can be helpful to explain how these additions will benefit the children in your care and why the cost of the program is rising.
  • Price adjustments – In some cases, daycare centers may need to adjust their prices to remain competitive or keep up with inflation. It’s a must to explain these adjustments to parents so they understand why their fees are changing. 
By taking the time to explain the reasons for your price increases, you can ensure parents have a better understanding of what they’re paying for and why. Keep an open dialogue so that parents feel heard. Doing so can help build trust and ensure that your daycare center maintains a positive relationship with its families.

4) Offer alternatives

When you need to increase prices, it’s wise to offer alternatives to your current customers. This shows that you care about their needs and are accommodating. Consider offering different payment options or other ways to offset daycare costs. You could provide discounts for multiple children, extended hours, or sibling discounts. Additionally, you can look at options like scholarships, grants, and vouchers that can help parents cover daycare costs. Even though a price increase may be necessary, it doesn’t have to mean all parents are left in the dark. Offering alternatives can help soften the blow and ensure all of your parents are taken care of.

5) Let parents know their options

When communicating price increases to parents, it is essential to ensure they understand all of their options. One way to do this is to provide them with a written explanation of the increase and potential alternatives available to them. 

For instance, if your daycare is increasing its rates, you could offer parents a discounted rate if they commit to an extended length of stay or multiple-child enrollment. If the increase is particularly significant, you may also want to consider offering a sliding scale for tuition payments. You could also explain to parents that there may be other subsidies or discounts available that could reduce their overall costs. 

Making sure that parents understand all of their options can help ensure that they don’t feel trapped in a situation they can’t afford. By providing them with alternatives, you show that you value their needs. You are doing your part to ensure they have access to the care their children need.

6) Get feedback from parents

Getting feedback from parents is a key part of communicating price increases effectively. It is a necessity to provide an opportunity for parents to contribute and discuss their concerns. You can do this by hosting a meeting or organizing a survey for them to fill out. 

When hosting a meeting, be sure to give parents plenty of advance notice and provide them with ample time to voice their opinions. Encourage open dialogue and actively listen to parents’ opinions. You may find that some solutions or compromises can be made to make the price increase more palatable for everyone. 

Alternatively, you could also organize a survey for parents to fill out. This will allow them to provide feedback without attending a meeting. Be sure to make the survey concise and easy to understand so that parents can fill it out quickly and accurately. 

Regardless of how you get feedback from parents, it is imperative that they feel heard and respected during this process. By doing so, you will build trust and ensure that parents feel like their opinions are valued.

7) Be flexible

Price increases can be difficult to swallow, but being flexible in how you communicate them to parents can go a long way. Consider giving parents the option to pay over some time or spreading the increase across multiple months. Being willing to negotiate a payment plan or give a discount for parents who pay their balance in full can also soften the blow. Keeping an open dialogue with parents and showing that you understand their concerns is the most effective way to ensure a positive outcome for everyone. 

Be sure to explain the reasons for the increase in detail. Let parents know that you are willing to work with them on finding solutions that meet both of your needs. Showing understanding and flexibility when communicating price increases can help make the transition smoother and build trust with your families.

Effective communication strategies


Once you have decided to increase prices, try to provide information to parents in the most effective way possible. For example, sending an email with the price changes can ensure that all parents receive the same information and are aware of the upcoming adjustments.

“Dear Parents, 

We’re here to let you know about a recent change at our daycare centers – an increase in our prices. We understand that this may cause some concern for parents, so we wanted to take the time to explain why the change has been made and how it can make it easier for you. 

First and foremost, the price increase is a necessary measure to cover the ever-increasing costs associated with running our centers and offering high-quality childcare services. With the introduction of updated regulations and standards, as well as an increase in childcare demand, our costs have been steadily increasing. The current fees were not enough to sustain the center in the long run. 

That being said, we want to make sure that the adjustment is easy for all of our families. To this end, we will introduce a simple tiered payment structure that lets parents make more flexible payment arrangements. We also plan to work closely with all families to provide affordable payment plans, subsidies, and other discounts. This will help you budget for the increase. 

We are committed to providing the highest level of quality and safety for your children. We are confident that these changes will not impact their overall experience. If you have any further questions or would like to discuss this further, please don’t hesitate to contact us. 


Daycare Center Management”

Face-to-face meeting 

Second, having a dedicated parent/staff meeting can help provide a more thorough explanation and discussion about the price increase. This is an ideal forum for allowing parents to provide input, raise concerns, and make suggestions. It is pertinent to note that the meeting should include details about why the rate needs to increase. It should also include how it will be implemented and when the change will take effect.

Online communication 

Finally, creating an online community is an excellent way to ensure that your parents have an accessible outlet for asking questions and raising concerns. Posting information and providing an interactive forum can help parents become more engaged and knowledgeable about changes.

Mind your language

Make sure the language you use is clear: Being direct when talking about pricing increases is essential. It’s best not to sugarcoat anything because it can lead to confusion or hurt feelings from some parents. Make sure your team is using clear language when discussing any kind of price change with parents. Use positive terms such as “improved” rather than “increased” to keep conversations productive and avoid any misunderstandings

Communicating price increases to parents can be a daunting task. It’s important to keep in mind that it’s best to be proactive and open about any changes that may be coming. You should let parents know as soon as you can and explain why the increase is necessary. Offer alternatives to the increase, give parents an opportunity to give feedback, and be flexible if needed. Doing these things will help ensure that parents understand and accept the price increase and hopefully make it easier for everyone involved.

These are just a few ways daycare centers can keep parents informed about price increases. Ultimately, open, honest, and consistent communication between parents and daycare staff will ensure a successful and productive transition to the revised rates. 

Frequently Asked Questions

1) How much should I increase the price?

The amount of the increase will depend on your budget and how much your parents are willing to pay. Keep the increase as small as possible, and make sure it is in line with market prices for similar services in the area.

2) How much notice should I give parents about the price increase?

It’s critical to give parents ample notice of the upcoming price increase. We recommend giving them at least 30 days’ notice, so they have plenty of time to plan ahead and adjust their budget accordingly.

3) What should I tell parents when explaining the price increase?

Explain the reasons behind the price increase clearly and concisely. Let them know why you are increasing prices and how it will benefit their child’s daycare experience.

4) What alternatives can I offer parents?

Consider offering flexible payment options such as a sliding scale or discounts for families with multiple children. You may also want to consider offering a discount for prepaying for multiple months of service.

5) What are my options if my parents can’t afford the increased price?

If parents cannot afford the increased price, let them know what their options are. Depending on your situation, you may be able to offer a payment plan or a reduced rate. It is also worthwhile to consider whether a family may qualify for additional assistance from government or community programs. 

6) How can I get feedback from parents regarding the price increase?

Take advantage of technology and create an online survey or poll to get feedback from parents about the price increase. This can help you determine if parents are comfortable with the increase. It can also help you determine if they have any suggestions or feedback that can assist you to make the transition easier for everyone.

7) What should I do if parents push back against the price increase?

Be understanding and flexible when adjusting payment plans or providing discounts. It’s a must to show empathy and recognize that not all families can afford the new prices.