The No Joke Story
We believe that marketing is the most important function of every business. Our mission is to help businesses across the US stop wasting money on marketing that just doesn’t work. We want to help businesses invest in the right tactics.
How it all began?
Our story is no different than yours. It is the story of an entrepreneur who believed that there is a better way to do business.
Let’s go back to 1999 when the CEO and Founder of No Joke Marketing, Michael Tasner, was only 15 years old. This was the time when almost no one in his neighborhood could do web designs and a dinosaur PC would cost thousands of dollars.
He knew back then that he could help people build websites if only he had a computer. Michael was determined to start his own company, so he went to the public library every day and used one of their computers.
Since no one knew how to build websites at that time, Michael had a great advantage. So, he started his own web design business with his parents’ tax lady as his first client.
He understood the concept of supply and demand pretty quickly and jumped at every marketing opportunity where he could make money.
Michael paid his way through college with his earnings from MST Designs (yes, MST stands for Michael Scott Tasner). He studied marketing and entrepreneurship at Bradley University in Peoria, Illinois, but after his first course on branding, he changed MST Designs to Taz Solutions.
Taz Solutions grew while Michael’s marketing acumen skyrocketed!
He worked with the most amazing talents in the marketing industry and learned so much in the process. He codified all the things he learned by writing the best-selling book, “Marketing In The Moment” where he coined the phrase Web 3.0 Marketing and pointed the trends that were only going to become trends years after the book was published.
The book’s popularity made Michael even more known in marketing circles. He met Jay Levinson, the legendary author of “Guerilla Marketing.” The two powerhouses worked together with Michael becoming a Guerilla Marketing Master Trainer, the CMO of Guerilla Marketing International, and the founder of Guerilla Marketing Training & Coaching.
Now, after all those 18 years, and after selling the $1 million-a year Taz Solutions, Michael decided to create a company that would have five core values as the foundation.
Our Core Values
This Stuff Matters
We are changing lives daily
We believe that marketing is the single most important function in any organization and take our work very seriously. The statistics don’t lie. Most businesses fail. Without effective marketing, it’s nearly impossible to stay competitive and ultimately stay in business. We fix that and strive to make the biggest impact possible.
No Magic Shows
A rising tide lifts all boats
We do not like surprises or trickery. We believe in open, honest and transparent communication internally and to our members. We are sought out because we drive results for our members, not because we are magicians.
We see through multiple lenses
Every relationship we enter into is structured as a partnership. Without both sides working together an uphill battle will ensue. There are no hidden agenda, only clear goals to benefit both sides of the table. Our seeing the world thru multiple lenses allows us to craft and find perfect win-win arrangements.
Five Steps Ahead
Clairvoyance is a skill
Marketing is constantly shifting. Trends are coming and going. We strive to know of the trend before it becomes a trend. Fads are spotted a mile away and instantly dismissed. We want to grab market share for our members and dominate the platform before they know what hit them.
Life is just to short to not enjoy the ride
If you love what you do, then you’ll never go to work a day in your life. While we take marketing seriously, we want to make sure we sprinkle fun throughout the day.