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E-Commerce Marketing — Top Digital Marketing Strategies to Boost your Business

2020-10-27T17:08:45+00:00

Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going [...]

E-Commerce Marketing — Top Digital Marketing Strategies to Boost your Business2020-10-27T17:08:45+00:00

What are the Components of an Effective Marketing Plan?

2020-09-03T18:43:19+00:00

A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your [...]

What are the Components of an Effective Marketing Plan?2020-09-03T18:43:19+00:00

Marketing in Recession: 4 Strategies to Follow

2020-06-03T12:08:00+00:00

So many businesses are being financially affected by the recent pandemic and the lockdowns that have taken place in response. There are many uncertainties about how companies should react during this period and how to prepare for what lies ahead. There aren’t many parallels in history we can draw from [...]

Marketing in Recession: 4 Strategies to Follow2020-06-03T12:08:00+00:00

Direct Mail Marketing in Times of Uncertainty

2020-05-14T17:55:41+00:00

Today’s discussion is something that is literally on fire at this moment - direct mail.   If you think about the nature of direct mail, it is one of those up and down tactics that can be seasonal—whether it’s depending on just the times in general, either it’s got really [...]

Direct Mail Marketing in Times of Uncertainty2020-05-14T17:55:41+00:00

How do you Manage your Business when Customers Pause, Reschedule, or Cancel?

2020-05-11T18:05:43+00:00

How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? [...]

How do you Manage your Business when Customers Pause, Reschedule, or Cancel?2020-05-11T18:05:43+00:00

Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?

2020-05-07T19:01:09+00:00

In today’s discussion, we will be discussing advertising costs. Given the current economic struggle the country is facing at the moment, many business owners are questioning whether or not they should cut down on advertising.   A lot of marketers, myself included, have been suggesting that now is the perfect [...]

Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?2020-05-07T19:01:09+00:00

The Basics of Email Marketing: Setting Up

2020-05-06T16:26:34+00:00

Let us discuss an interesting topic that will help you with your business—a campaign that is highly useful during this crisis we are all facing now. Let us talk about email marketing.   Over the last couple of weeks, when we talk about communicating with your audience on a regular [...]

The Basics of Email Marketing: Setting Up2020-05-06T16:26:34+00:00

Putting Together a Successful Webinar during the COVID-19 Crisis

2020-05-05T19:04:27+00:00

Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and [...]

Putting Together a Successful Webinar during the COVID-19 Crisis2020-05-05T19:04:27+00:00

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic

2020-04-28T16:30:14+00:00

Today's topic is this: the COVID 19 crisis kit.    So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business.   The first thing that's in this kit, is what I'm calling the corona [...]

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic2020-04-28T16:30:14+00:00