Marketing Strategies

HomeMarketing Strategies

Marketing in Recession: 4 Strategies to Follow

2020-06-03T12:08:00+00:00

So many businesses are being financially affected by the recent pandemic and the lockdowns that have taken place in response. There are many uncertainties about how companies should react during this period and how to prepare for what lies ahead. There aren’t many parallels in history we can draw from [...]

Marketing in Recession: 4 Strategies to Follow2020-06-03T12:08:00+00:00

Direct Mail Marketing in Times of Uncertainty

2020-05-14T17:55:41+00:00

Today’s discussion is something that is literally on fire at this moment - direct mail.   If you think about the nature of direct mail, it is one of those up and down tactics that can be seasonal—whether it’s depending on just the times in general, either it’s got really [...]

Direct Mail Marketing in Times of Uncertainty2020-05-14T17:55:41+00:00

How do you Manage your Business when Customers Pause, Reschedule, or Cancel?

2020-05-11T18:05:43+00:00

How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? [...]

How do you Manage your Business when Customers Pause, Reschedule, or Cancel?2020-05-11T18:05:43+00:00

Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?

2020-05-07T19:01:09+00:00

In today’s discussion, we will be discussing advertising costs. Given the current economic struggle the country is facing at the moment, many business owners are questioning whether or not they should cut down on advertising.   A lot of marketers, myself included, have been suggesting that now is the perfect [...]

Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?2020-05-07T19:01:09+00:00

The Basics of Email Marketing: Setting Up

2020-05-06T16:26:34+00:00

Let us discuss an interesting topic that will help you with your business—a campaign that is highly useful during this crisis we are all facing now. Let us talk about email marketing.   Over the last couple of weeks, when we talk about communicating with your audience on a regular [...]

The Basics of Email Marketing: Setting Up2020-05-06T16:26:34+00:00

Putting Together a Successful Webinar during the COVID-19 Crisis

2020-05-05T19:04:27+00:00

Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and [...]

Putting Together a Successful Webinar during the COVID-19 Crisis2020-05-05T19:04:27+00:00

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic

2020-04-28T16:30:14+00:00

Today's topic is this: the COVID 19 crisis kit.    So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business.   The first thing that's in this kit, is what I'm calling the corona [...]

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic2020-04-28T16:30:14+00:00

Leveraging Content Marketing and SEO Amidst Coronavirus Crisis

2020-04-24T15:45:18+00:00

If I look back at the number one reason why I started my podcast, the number one reason why I named it marketing Above all, is that I still stand completely firm, that I believe that marketing can save any situation in any struggling business.    Now, obviously, there's asterisks, [...]

Leveraging Content Marketing and SEO Amidst Coronavirus Crisis2020-04-24T15:45:18+00:00

How to Pivot your Business Message During Crisis

2020-04-22T18:38:04+00:00

Today's topic is this: pivoting and adjusting your messaging.   So in the wake of everything that's going on, there's something that has really surprised me, and sadly not in a good way. And what surprised me is a lot of local businesses are still committed to communicating via the [...]

How to Pivot your Business Message During Crisis2020-04-22T18:38:04+00:00