If you’re still trying to understand concepts like digital marketing, Facebook ads, SEO, and all of those other terms used by marketing experts these days, then there’s a good chance that you haven’t migrated your business to an online platform just yet. Online marketing via social media platforms and websites [...]
Nowadays, social media has become a key component of how many businesses operate. It has become an integral part of an effective marketing strategy for small and large business enterprises alike. Through social media platforms, you can reach a wider range of people and promote your company in various ways. [...]
For many small business owners, digital marketing can seem like a time-consuming and challenging endeavor. While there are many moving parts to the process, digital marketing is a constantly evolving facet for any type of business. Staying ahead of the curve can be difficult, especially when you don’t even know [...]
Digital marketing is a very broad topic, and it may seem like there’s an endless list of available methods or techniques for improving your business. Regardless of your company or industry size, digital marketing strategies are essential. While you will hear plenty of suggestions about which ones may be most [...]
Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going [...]
Today's topic is all about planning. Recently, I've been getting a lot of questions around planning, and I wanted to go into a few different areas that correlate back to this topic. When I look at the topic of planning, there are lots of different types of plans that you [...]
A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your [...]
So many businesses are being financially affected by the recent pandemic and the lockdowns that have taken place in response. There are many uncertainties about how companies should react during this period and how to prepare for what lies ahead. There aren’t many parallels in history we can draw from [...]
Today’s discussion is something that is literally on fire at this moment - direct mail. If you think about the nature of direct mail, it is one of those up and down tactics that can be seasonal—whether it’s depending on just the times in general, either it’s got really [...]
How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? [...]
