Traditional marketing and digital marketing differ in a variety of ways. However, they can go hand-in-hand if you come up with a goal-oriented strategy. Depending on your audience, you may want to try using different avenues in order to reach them. Ultimately, your aim is to promote your brand, increase [...]
When we talk about digital marketing, we’re referring to a broad range of marketing efforts that your company can implement. Improving your business’s marketing can be done through social media platforms such as Instagram, Facebook, or LinkedIn, among others. Your marketing may also include digital billboards and mobile advertising. Digital [...]
Running a business can feel like riding a roller coaster — it has its ups and downs and may have sudden plunges or immediate jumps. As a business owner, it is crucial to understand the challenges you may face along the way, even in a healthy economy. Your patience, determination, [...]
Today's topic is all about "how and when to follow up". One of the questions that I get asked on a regular basis is “Michael, how much follow up is too much?” or the opposite end of the spectrum, “How much follow up is not enough?” As we talk through [...]
Today's topic is this — is this the death of live in-person events, live in-person conferences, and all the other big events we all used to have. A lot of people that are in home services have been asking me what do they need to do if they get 50% [...]
Today's topic is point blank and very direct that your marketing — the strategy and your game — sucks. I've got to come at you with some tough love today and just some blunt honesty because I care about your survival. I've been looking at metrics every single day for [...]
Today's topic is all about connection and community. Lockdown, crisis, COVID or not, life is really all about making the most out of every moment. Now, as strange as that says, I never want you to let a “good crisis” go to waste. And what I mean by that is [...]
Today's topic is getting your intellectual property secured so that other people can't poach or take all the interesting and unique things that you are building. So intellectual property is a topic that I just have really found fascinating. And my disclaimer to you is that in no way am [...]
As a business owner, surviving and thriving (which go hand-in-hand), are both equally important in this very lucrative market. One of the most important ways to ensure that you reach your business goals is understanding the role that digital marketing plays. In today’s world, where the internet is at the [...]
Today's topic is all about generating, ideally positive reviews for your business. As well as what do you do when a negative review comes in or someone submits something to the Better Business Bureau or puts in a formal complaint? When I look at the whole process of review generation [...]
