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3 Ways Digital Marketing Can Help Upscale Your Business

2020-12-02T12:27:35+00:00

When we talk about digital marketing, we’re referring to a broad range of marketing efforts that your company can implement. Improving your business’s marketing can be done through social media platforms such as Instagram, Facebook, or LinkedIn, among others. Your marketing may also include digital billboards and mobile advertising. Digital [...]

3 Ways Digital Marketing Can Help Upscale Your Business2020-12-02T12:27:35+00:00

Digital Marketing Best Practices during an Economic Downturn

2020-09-25T18:40:54+00:00

Running a business can feel like riding a roller coaster — it has its ups and downs and may have sudden plunges or immediate jumps. As a business owner, it is crucial to understand the challenges you may face along the way, even in a healthy economy. Your patience, determination, [...]

Digital Marketing Best Practices during an Economic Downturn2020-09-25T18:40:54+00:00

The Speed and Quantity of your Follow Up – How Much is Too Much or Too Little?

2020-08-26T11:02:11+00:00

Today's topic is all about "how and when to follow up". One of the questions that I get asked on a regular basis is “Michael, how much follow up is too much?” or the opposite end of the spectrum, “How much follow up is not enough?” As we talk through [...]

The Speed and Quantity of your Follow Up – How Much is Too Much or Too Little?2020-08-26T11:02:11+00:00

How Will Your Business Survive If There Are No More Live Events?

2020-08-19T17:34:23+00:00

Today's topic is this — is this the death of live in-person events, live in-person conferences, and all the other big events we all used to have. A lot of people that are in home services have been asking me what do they need to do if they get 50% [...]

How Will Your Business Survive If There Are No More Live Events?2020-08-19T17:34:23+00:00

Trademarks — How to Protect your Business Name

2020-07-31T11:29:53+00:00

Today's topic is getting your intellectual property secured so that other people can't poach or take all the interesting and unique things that you are building. So intellectual property is a topic that I just have really found fascinating. And my disclaimer to you is that in no way am [...]

Trademarks — How to Protect your Business Name2020-07-31T11:29:53+00:00

Digital Marketing for Beginners: Your Ultimate Guide to Starting your Journey in Digital Marketing

2020-07-29T13:53:18+00:00

As a business owner, surviving and thriving (which go hand-in-hand), are both equally important in this very lucrative market. One of the most important ways to ensure that you reach your business goals is understanding the role that digital marketing plays. In today’s world, where the internet is at the [...]

Digital Marketing for Beginners: Your Ultimate Guide to Starting your Journey in Digital Marketing2020-07-29T13:53:18+00:00

Generating & Managing Reviews For Your Business

2020-07-29T12:31:16+00:00

Today's topic is all about generating, ideally positive reviews for your business. As well as what do you do when a negative review comes in or someone submits something to the Better Business Bureau or puts in a formal complaint? When I look at the whole process of review generation [...]

Generating & Managing Reviews For Your Business2020-07-29T12:31:16+00:00

How to Utilize Messenger Marketing to Introduce New Products/Services to New Customers

2020-07-24T19:46:36+00:00

Today's topic is all about Facebook Messenger, and how you can leverage this to really move your business forward.  I've said many, many times over the last couple of years that I thought that Facebook was going to start to experience a little bit of a decline and that really [...]

How to Utilize Messenger Marketing to Introduce New Products/Services to New Customers2020-07-24T19:46:36+00:00