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Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and connect. People are now adjusting via GoToMeeting and Zoom.us to have that kind of off-the-cuff meetings. During this time of uncertainty, these virtual meetings are a great way to show that sense of belonging and to connect with each other.   So I did an episode a few days ago [...]

Today's topic is this: the COVID 19 crisis kit.    So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business.   The first thing that's in this kit, is what I'm calling the corona business strategies cheat sheet. And that really is it's talking about the things that you need to be doing internally to really reassure whoever you're working with, that you're taking the proper measures for their safety. People are most concerned with themselves. And especially in these crazy times, they're even [...]

If I look back at the number one reason why I started my podcast, the number one reason why I named it marketing Above all, is that I still stand completely firm, that I believe that marketing can save any situation in any struggling business.    Now, obviously, there's asterisks, and caveats and things like that. And there's I mean, cash flow that comes in and again, there's other factors that could potentially sink a business. But I firmly see some really interesting opportunities right now for every single one of you.   The topic for today is taking some [...]

Today's topic is this: pivoting and adjusting your messaging.   So in the wake of everything that's going on, there's something that has really surprised me, and sadly not in a good way. And what surprised me is a lot of local businesses are still committed to communicating via the same methods that they've been using. It's almost like it's business as usual.   When I look at, what do you need to pivot? There's obviously a lot of things. And I've given you a fair amount over the last couple of days. But something that I want you to [...]

Today's topic is this, what should you be doing to prepare for the pending downturn.    There's a quote that I have really loved hearing and it's been a while since I remember the quote but it basically says “Everyone wants to be the lion”.   But when it comes time to do that lion’s work, they don't want to actually put in the lion’s work and I'm sure I'm butchering the quote. But in essence, it's really saying that now is the time that you need to be the lion. Now is the time as business owners, that have [...]

Today's topic is a timely topic and it's one that sadly continues to come up all day, every day over the last week. And that is the coronavirus.   So I wanted to just give you some insights in terms of what I'm doing, not just with my team and the whole hand washing stuff, but rather how you can continue to keep momentum during a crisis. How can you continue to pivot your business on an as needed basis? And what do you do? What should you be doing and all that good stuff?   This isn't going to [...]

Today's topic is this follow up frequency follow up tactics and just all about follow up. I want to talk about an answer to that question of “Michael how much is too much? Or the complete opposite Michael?” “How much follow-up is not good?”   So let's talk about this. I've done a few episodes and around follow up and follow up tactics, but I really haven't looked at the frequency question of what's too much or what's not enough. Let me kind of talk through that a little bit. But before I really go down that path, the one [...]

How do you market in a recession?   This topic is most likely going to be a little bit controversial because at the moment, we're not in a recession but because marketing is a game that is constantly shifting and constantly evolving. Sadly, market events in world events and things like that are going to not only affect the economy, but they're also going to affect all the way down to your business.    For example, if you have any kind of local business sourcing products from China, you've probably had a really tough time getting products from China with [...]

Today's topic is mobile marketing and in particular we're going to focus on text message marketing. So SMS or MMS. So either text, audio, video. That's the kind of marketing we're going to talk about. There's a lot of other avenues to mobile marketing that we'll talk about in future episodes. So I want to give you stuff that you can execute rapidly and stuff that's pretty darn inexpensive. So about six, seven, eight, nine years ago, I wrote my first book called “Marketing in the Moment” and I coined the phrase web three-O marketing. And in particular, the biggest [...]