Digital Marketing Best Practices during an Economic Downturn

Running a business can feel like riding a roller coaster — it has its ups and downs and may have sudden plunges or immediate jumps. As a business owner, it is crucial to understand the challenges you may face along the way, even in a healthy economy. Your patience, determination, and skills as an entrepreneur will be put to the test especially in tough economic times. Right now, the economy is falling — we are all in a freefall, and it can feel disconcerting. You might need to consider using digital marketing best practices to help ensure that your business [...]

By |September 25th, 2020|Categories: Uncategorized|0 Comments

The Art of Strategic Planning

Today's topic is all about planning. Recently, I've been getting a lot of questions around planning, and I wanted to go into a few different areas that correlate back to this topic. When I look at the topic of planning, there are lots of different types of plans that you can execute. I'm going to give you what I have found to be the most valuable types of plans that can really get your business moving in the right direction. What I'd like to see you tackle first is more of a long-range plan that is focused around the vision [...]

By |September 2nd, 2020|Categories: Marketing Strategies|0 Comments

The Speed and Quantity of your Follow Up – How Much is Too Much or Too Little?

Today's topic is all about "how and when to follow up". One of the questions that I get asked on a regular basis is “Michael, how much follow up is too much?” or the opposite end of the spectrum, “How much follow up is not enough?” As we talk through the content and the actions and the tactics today, the big thing that I want to point out for you is that there is a direct correlation to the speed and quantity of which you follow up. For example, if a lead comes in and that lead could be someone [...]

By |August 26th, 2020|Categories: Uncategorized|0 Comments

What are the Components of an Effective Marketing Plan?

A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your organization’s niche and target markets, objectives, campaigns, and programs designed to achieve your business goals, and resources and timescales to be utilized according to your allocated and defined budget. A marketing plan needs to be strategic, and it should be the focus of your actions over the coming weeks and [...]

By |August 22nd, 2020|Categories: Marketing Strategies|0 Comments

How Will Your Business Survive If There Are No More Live Events?

Today's topic is this — is this the death of live in-person events, live in-person conferences, and all the other big events we all used to have. A lot of people that are in home services have been asking me what do they need to do if they get 50% of their business from a home show, for example. Or perhaps they are in the b2b space where they get almost all of their orders a year in advance from a particular trade show. Most of these small business owners are very much worried and confused. Sadly, I mean, a [...]

By |August 19th, 2020|Categories: Uncategorized|0 Comments

How to Recover when your Marketing Sucks

Today's topic is point blank and very direct that your marketing — the strategy and your game — sucks. I've got to come at you with some tough love today and just some blunt honesty because I care about your survival. I've been looking at metrics every single day for the last couple of months because for my master's dissertation paper, I'm studying small business failure. I have put in there a hypothesis that the number one thing that I believe could save businesses from having to close their door is if they focused intensely on marketing. I'll give you [...]

By |August 6th, 2020|Categories: Uncategorized|0 Comments

How Connected Are You to Your Audience?

Today's topic is all about connection and community. Lockdown, crisis, COVID or not, life is really all about making the most out of every moment. Now, as strange as that says, I never want you to let a “good crisis” go to waste. And what I mean by that is not that this is a great crisis by any means I mean, this is been horrific. It's destroying businesses, families, and lots of people are losing their lives. It's absolutely scary and insane out there. However, what I'm starting to look at and I'm starting to realize is that a [...]

By |August 4th, 2020|Categories: Uncategorized|0 Comments

Trademarks — How to Protect your Business Name

Today's topic is getting your intellectual property secured so that other people can't poach or take all the interesting and unique things that you are building. So intellectual property is a topic that I just have really found fascinating. And my disclaimer to you is that in no way am I an attorney. So please do not take this as advice, but rather firsthand experiences based on what I've kind of been working on over the last 10 years. There's a lot of things that when you're going to start to hear the content today and then in this episode [...]

By |July 30th, 2020|Categories: Uncategorized|0 Comments

Digital Marketing for Beginners: Your Ultimate Guide to Starting your Journey in Digital Marketing

As a business owner, surviving and thriving (which go hand-in-hand), are both equally important in this very lucrative market. One of the most important ways to ensure that you reach your business goals is understanding the role that digital marketing plays. In today’s world, where the internet is at the core of everything we do, the importance of digital marketing for your business is crystal clear. Here are a few key digital marketing for beginners’ tips that you can incorporate and start implementing to expand your digital marketing skills and ultimately grow your business.   What is Digital Marketing? First, let’s [...]

By |July 29th, 2020|Categories: Uncategorized|0 Comments

Generating & Managing Reviews For Your Business

Today's topic is all about generating, ideally positive reviews for your business. As well as what do you do when a negative review comes in or someone submits something to the Better Business Bureau or puts in a formal complaint? When I look at the whole process of review generation such as asking your customers for reviews, it can often be a pretty messy process. But I'm going to give you some strategies as to how you can legally and ethically generate these reviews, including what you can do if something comes in that just isn't favorable, which definitely is [...]

By |July 28th, 2020|Categories: Uncategorized|0 Comments