How to Boost Your Facebook Organic Reach

Social media has significantly changed the way businesses market their products and services online, and it is a trend that we continue to see. Facebook is one particular platform that has consistently led the pack. If you want to build a strong media presence, Facebook is the place to be. With nearly 2.45 billion monthly active users, Facebook is a great place to start targeting your audience. Additionally, reports indicate that 62% of digital marketers state that utilizing Facebook is one of the most important marketing strategies they apply for their business. However, with Facebook’s ever-changing core newsfeed algorithm, it [...]

By |December 21st, 2020|Categories: Social Media Marketing|0 Comments

3 Ways Digital Marketing Can Help Upscale Your Business

When we talk about digital marketing, we’re referring to a broad range of marketing efforts that your company can implement. Improving your business’s marketing can be done through social media platforms such as Instagram, Facebook, or LinkedIn, among others. Your marketing may also include digital billboards and mobile advertising. Digital marketing still remains one of the most effective methods of reaching customers and followers in an online world. Using a strong digital marketing strategy and consistent follow-through are the keys to helping both small and large businesses increase their bottom line. Companies are always looking for various ways to increase [...]

By |November 25th, 2020|Categories: Uncategorized|0 Comments

E-Commerce Marketing — Top Digital Marketing Strategies to Boost your Business

Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going to purchase before they can even visit your site. No matter what type of e-commerce business you have, these kinds of challenges make it harder and even more expensive to attract customers. In today’s world, you need to utilize the most effective digital marketing strategies in order to make your [...]

By |October 27th, 2020|Categories: Marketing Strategies|0 Comments

Digital Marketing Best Practices during an Economic Downturn

Running a business can feel like riding a roller coaster — it has its ups and downs and may have sudden plunges or immediate jumps. As a business owner, it is crucial to understand the challenges you may face along the way, even in a healthy economy. Your patience, determination, and skills as an entrepreneur will be put to the test especially in tough economic times. Right now, the economy is falling — we are all in a freefall, and it can feel disconcerting. You might need to consider using digital marketing best practices to help ensure that your business [...]

By |September 25th, 2020|Categories: Uncategorized|0 Comments

The Art of Strategic Planning

Today's topic is all about planning. Recently, I've been getting a lot of questions around planning, and I wanted to go into a few different areas that correlate back to this topic. When I look at the topic of planning, there are lots of different types of plans that you can execute. I'm going to give you what I have found to be the most valuable types of plans that can really get your business moving in the right direction. What I'd like to see you tackle first is more of a long-range plan that is focused around the vision [...]

By |September 2nd, 2020|Categories: Marketing Strategies|0 Comments

The Speed and Quantity of your Follow Up – How Much is Too Much or Too Little?

Today's topic is all about "how and when to follow up". One of the questions that I get asked on a regular basis is “Michael, how much follow up is too much?” or the opposite end of the spectrum, “How much follow up is not enough?” As we talk through the content and the actions and the tactics today, the big thing that I want to point out for you is that there is a direct correlation to the speed and quantity of which you follow up. For example, if a lead comes in and that lead could be someone [...]

By |August 26th, 2020|Categories: Uncategorized|0 Comments

What are the Components of an Effective Marketing Plan?

A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your organization’s niche and target markets, objectives, campaigns, and programs designed to achieve your business goals, and resources and timescales to be utilized according to your allocated and defined budget. A marketing plan needs to be strategic, and it should be the focus of your actions over the coming weeks and [...]

By |August 22nd, 2020|Categories: Marketing Strategies|0 Comments

How Will Your Business Survive If There Are No More Live Events?

Today's topic is this — is this the death of live in-person events, live in-person conferences, and all the other big events we all used to have. A lot of people that are in home services have been asking me what do they need to do if they get 50% of their business from a home show, for example. Or perhaps they are in the b2b space where they get almost all of their orders a year in advance from a particular trade show. Most of these small business owners are very much worried and confused. Sadly, I mean, a [...]

By |August 19th, 2020|Categories: Uncategorized|0 Comments

How to Recover when your Marketing Sucks

Today's topic is point blank and very direct that your marketing — the strategy and your game — sucks. I've got to come at you with some tough love today and just some blunt honesty because I care about your survival. I've been looking at metrics every single day for the last couple of months because for my master's dissertation paper, I'm studying small business failure. I have put in there a hypothesis that the number one thing that I believe could save businesses from having to close their door is if they focused intensely on marketing. I'll give you [...]

By |August 6th, 2020|Categories: Uncategorized|0 Comments

How Connected Are You to Your Audience?

Today's topic is all about connection and community. Lockdown, crisis, COVID or not, life is really all about making the most out of every moment. Now, as strange as that says, I never want you to let a “good crisis” go to waste. And what I mean by that is not that this is a great crisis by any means I mean, this is been horrific. It's destroying businesses, families, and lots of people are losing their lives. It's absolutely scary and insane out there. However, what I'm starting to look at and I'm starting to realize is that a [...]

By |August 4th, 2020|Categories: Uncategorized|0 Comments