How Poor Childcare Center Recruitment Strategies Hurt Your Business
Childcare center recruitment is one of the most common challenges that come with running a daycare business. Recruitment, hiring, and staffing issues can have far-reaching effects. It is not just about the center but also about you - the person who runs everything. This blog post will examine child care owners' specific challenges. We will also offer solutions based on our latest webinar. But, you can also watch our webinar "The Four-part Fortune Map to Solving Your Staffing Shortages", for more insights. We'll introduce you to the 4 M's to help transform your hiring process and attract high-quality candidates. [...]
7 Ways to Effectively Communicate Price Increases to Parents
Communicating price increases to parents can be difficult for daycare centers, but it doesn't have to be. By using the right strategies and tips, daycare centers can effectively communicate price increases to parents without damaging relationships or making parents feel resentful. In this blog post, we'll discuss seven ways to effectively convey price increases to parents. With these strategies, daycare centers can maintain a positive relationship with their clients while still compensating them properly. 1) Keep the increase as small as possible When communicating a price increase to parents, it is important to keep the increase as small as possible. [...]
The Best Ways To Handle Parents Who Linger After Dropping Off Their Kids
Daycare drop-off can be one of the busiest and most hectic times of day, but also one of the most important. A smooth and successful transition into daycare each morning helps set up young children for a successful day of learning, play, and socializing. But it can be difficult to deal with parental hovering after school drop-off. As a daycare center, you want to ensure a safe and comfortable environment for all children in your care. And when parents linger too long, it can disrupt the school day and create an uncomfortable atmosphere for both the staff and other children. [...]
The Daycare Dilemma: What to Do When Parents are Late for Pick-Up
No parent wants to feel guilty for not being on time to pick their child up from daycare, but it can happen to the best of us! As a daycare center, it’s important to set up guidelines to handle situations when parents are late. We’ve put together some helpful tips to help make the daycare dilemma situation smoother for both the parents and the daycare center. Parenting is hard work, and sometimes there are unavoidable delays that leave parents behind. Unfortunately, this can create a major dilemma for daycare centers that care about their student's safety and well-being. The issue [...]
A Step-by-Step Guide to Get Started with Digital Marketing
If you’re still trying to understand concepts like digital marketing, Facebook ads, SEO, and all of those other terms used by marketing experts these days, then there’s a good chance that you haven’t migrated your business to an online platform just yet. Online marketing via social media platforms and websites are some of the most efficient and cost-effective approaches available to either B2B or B2C companies right now. Understanding how online marketing works for various companies, businesses, and entrepreneurs will allow you to target new markets through the internet, but why market your services online when you can pay for [...]
4 Benefits of Social Media Marketing for your Business
Nowadays, social media has become a key component of how many businesses operate. It has become an integral part of an effective marketing strategy for small and large business enterprises alike. Through social media platforms, you can reach a wider range of people and promote your company in various ways. Keep in mind, social media is more than just a tool to help you market your business and send your brand’s messaging to your target audience. It can also help you build relationships with potential and current customers. The more people you engage through social media, the better chance you [...]
Why You Need Digital Marketing for your Small Business
For many small business owners, digital marketing can seem like a time-consuming and challenging endeavor. While there are many moving parts to the process, digital marketing is a constantly evolving facet for any type of business. Staying ahead of the curve can be difficult, especially when you don’t even know where to start! Today’s small business industry has become increasingly competitive in how they acquire a solid customer base and build brand loyalty. Here are a few worthwhile considerations regarding why you need to use digital marketing for your small business: Traditional vs. Digital Marketing Traditional marketing methods certainly have [...]
What Is Social Media Marketing?
It’s 2021 and social media is here to stay! That’s why it’s so important for you to incorporate social media into your marketing plan for your small business. As a valuable means of communication and spreading awareness about your business, there are a variety of ways that you can leverage social media to attract new customers and maintain your online presence. There are numerous social media platforms that can suit your ideal audience types. And with a strategic plan in place to advance your social media initiatives and goals, you’ll be able to yield measurable results. Engagement from your followers [...]
Content Marketing for Small Business Owners
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory Launching a successful digital marketing campaign is every small business owner’s goal. Without effective marketing strategies, growing your business and building a solid customer base can be quite challenging. However, small businesses aren’t getting the same amount of attention and do not have the kinds of luxuries that big and more established enterprises enjoy. With limited resources, such as lack of funds or access to a larger and more experienced staff, smaller businesses may [...]
Social Media Strategies to Adopt for your Business
Our world’s technology is evolving at an exponential rate, and the digital marketing industry is no exception. The amount of time people spend on social media has increased by 700% in the last five years. If you're a business owner who’s looking to stand out from your competitors, you need to be active on social media as well. Social media is critical to the success of any business’s digital marketing efforts. Unfortunately, not all businesses are equally successful when it comes to using social media for their own purposes. Some companies fail to use this tool to its full potential. [...]