Our world’s technology is evolving at an exponential rate, and the digital marketing industry is no exception. The amount of time people spend on social media has increased by 700% in the last five years. If you’re a business owner who’s looking to stand out from your competitors, you need to be active on social media as well.

Social media is critical to the success of any business’s digital marketing efforts. Unfortunately, not all businesses are equally successful when it comes to using social media for their own purposes. Some companies fail to use this tool to its full potential. Many businesses know that they can benefit greatly from doing social media marketing, but they don’t actually understand how to go about using it effectively.

Social media today is way well over “post” and “hope”. As a business owner, you need to create a social media strategy that will meet your business goals:

  • Build brand awareness
  • Improve customer relationships and loyalty
  • Generate sales within the social media platform

A well-defined social media strategy will help your brand address your business goals and objectives with a sense of purpose. So what social media strategies can you incorporate in order to most effectively market your business in 2021? 

1. Start with a plan

By this point in time, social media has been a part of most of our daily lives, so we can assume that most of us are comfortable using these platforms for our business. Fortunately, it doesn’t cost anything to create a social media business profile on Facebook. It’s also free-of-charge to post on Instagram and LinkedIn and to build a social presence on Twitter.

However, keep in mind that every effective marketing strategy starts with a solid plan. While using social media platforms may not cost any money, a considerable amount of time and effort are still involved in order to successfully create a worthy social media campaign. The first step in creating a social media marketing strategy is deciding what it is you hope to accomplish. What are your specific goals? Do you want to expand your reach, find new customers, or increase engagement on current posts? Whatever your goal is, it’s important that you stick to it.

For many business owners, social media is not at the forefront of their minds. After all, there are so many other areas that need to be tackled, like marketing, customer service, and product development. But what if we told you that with just a little bit of time and effort in the right places, you could have your own army of followers who love your brand? Now don’t get us wrong – it doesn’t happen overnight (or in one day). Building an online presence takes patience and care in order to create a strategy that works well for your company’s needs. 

2. Create an efficient content marketing strategy

You may feel that you hear the same thing over and over again: “Content is king.” Regardless of your particular industry or niche, if you’re not creating great content to share with your audience on a regular basis, chances are that someone else is. Content marketing is an important strategy for any business. The goal of content marketing is to offer value and engage your audience, which can lead to increased traffic, leads, and conversions. But how do you know which types of content will work best for your business?

Quality is key, and content is no exception. One of the reasons many brands fail in terms of content marketing is because they are not linking high-quality content with an appropriate frequency of posts or an appropriate content-posting schedule. Coupling these things with high-quality SEO content and a relevant hashtag strategy will help bring in your desired customers at the right time. 

3. Use brand advocates or influencers

Do you want to know how to get your business in front of people without the hassle and expense of advertising? One of the best promotional tools, and probably the cheapest way to build brand awareness, is to make use of people who love your brand.

The power of “influencer marketing” is profound. When you’re designing an online marketing strategy, it’s not just about gaining new customers. It’s also about retaining the ones you have! Leveraging your business’s brand advocates or influencers in your marketing campaign can help amplify your message and make it more credible because these individuals are often seen as experts in their field. When people see a recommendation from someone they know, trust, or admire, they’re much more likely to take action than if they are presented with an advertisement alone.


Developing a social media strategy for your business can be one of the most challenging tasks because it requires you to step back, take a closer look at your existing marketing effort, and look at the bigger picture. With so many social media marketing strategies available that you can utilize for your business,  it’s important to shift your focus away from just scheduling message replies and comments to higher-level thinking.

For more social media marketing strategies to help you achieve your social media and business goals, contact us at No Joke Marketing today!