Marketing Strategies

get started with digital marketing

A Step-by-Step Guide to Get Started with Digital Marketing

If you’re still trying to understand concepts like digital marketing, Facebook ads, SEO, and all of those other terms used by marketing experts these days, then there’s a good chance that you haven’t migrated your business to an online platform just yet. Online marketing via social media platforms and websites

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social media marketing

4 Benefits of Social Media Marketing for your Business

Nowadays, social media has become a key component of how many businesses operate. It has become an integral part of an effective marketing strategy for small and large business enterprises alike. Through social media platforms, you can reach a wider range of people and promote your company in various ways.

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digital marketing for small business

Why You Need Digital Marketing for your Small Business

For many small business owners, digital marketing can seem like a time-consuming and challenging endeavor. While there are many moving parts to the process, digital marketing is a constantly evolving facet for any type of business. Staying ahead of the curve can be difficult, especially when you don’t even know

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Strategic Planning

The Art of Strategic Planning

Today’s topic is all about planning. Recently, I’ve been getting a lot of questions around planning, and I wanted to go into a few different areas that correlate back to this topic. When I look at the topic of planning, there are lots of different types of plans that you

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effective marketing plan

What are the Components of an Effective Marketing Plan?

A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your

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marketing in recession e-commerce marketing

Marketing in Recession: 4 Strategies to Follow

So many businesses are being financially affected by the recent pandemic and the lockdowns that have taken place in response. There are many uncertainties about how companies should react during this period and how to prepare for what lies ahead. There aren’t many parallels in history we can draw from

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direct mail marketing

Direct Mail Marketing in Times of Uncertainty

Today’s discussion is something that is literally on fire at this moment – direct mail.   If you think about the nature of direct mail, it is one of those up and down tactics that can be seasonal—whether it’s depending on just the times in general, either it’s got really

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