How to Keep Your Business Clean and Safe
Today’s topic is something that never in a million years felt like I would be doing any kind of content around, but very crucial in this current situation. The topic is all about the cleanliness of your business, the protocols that you’re taking, how to communicate that what to be doing, and how this could […]
How to Generate and Leverage Local PR
Today’s topic is all about generating local PR. With everything that’s going on at this moment in time, what I’m finding is that local journalists and local media are clamoring for new stories. There’s only so many times you can continue to write about the pandemic, COVID, hospitals, and essential workers. That’s all fine and […]
The Marketing Bag of Tricks to Help Grow your Business
Today’s topic is titled, your marketing bag of tricks. I want to give you some content, thoughts, and some ideas around how and when it makes sense to try out some things that you may have had sidelines and how you actually keep track of some of these random ideas, as well. So if you’re […]
4 Effective Ways to Combine Digital and Traditional Marketing Strategies
A lot of advertisers nowadays will tell you that digital marketing is the key to a consumer’s heart. You see today’s millennials on social media platforms, watching online videos, and basically getting all the answers to their questions from Google. The internet is where most people spend the majority of their day. It is […]
Marketing in Recession: 4 Strategies to Follow
So many businesses are being financially affected by the recent pandemic and the lockdowns that have taken place in response. There are many uncertainties about how companies should react during this period and how to prepare for what lies ahead. There aren’t many parallels in history we can draw from to guide us in overcoming […]
How to Bundle Your Product or Service For More Profits
Anytime there is market uncertainty in a candidly really market chaos, I always advise the local businesses that I work with to go on an ethical money grab. And what I mean by ethical money grab is that people do some really, really crazy things when the economy gets dicey. They do things from heavily […]
Direct Mail Marketing in Times of Uncertainty
Today’s discussion is something that is literally on fire at this moment – direct mail. If you think about the nature of direct mail, it is one of those up and down tactics that can be seasonal—whether it’s depending on just the times in general, either it’s got really low response rates or better […]
How do you Manage your Business when Customers Pause, Reschedule, or Cancel?
How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? How do you respond to […]
Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?
In today’s discussion, we will be discussing advertising costs. Given the current economic struggle the country is facing at the moment, many business owners are questioning whether or not they should cut down on advertising. A lot of marketers, myself included, have been suggesting that now is the perfect time to continue to maintain […]
The Basics of Email Marketing: Setting Up
Let us discuss an interesting topic that will help you with your business—a campaign that is highly useful during this crisis we are all facing now. Let us talk about email marketing. Over the last couple of weeks, when we talk about communicating with your audience on a regular basis, like getting emails out […]