How to Incorporate Digital Marketing into your Business’s Marketing Strategy
Traditional marketing and digital marketing differ in a variety of ways. However, they can go hand-in-hand if you come up with a goal-oriented strategy. Depending on your audience, you may want to try using different avenues in order to reach them. Ultimately, your aim is to promote your brand, increase overall awareness, and drive revenue. […]
What is Digital Marketing?
Digital Marketing – An Overview If you’re someone who has only used traditional marketing methods to promote your business, the term “digital marketing” may sound like a whole other ball game. But when it comes down to it, the basic fundamentals of digital marketing are the same as those for traditional methods: utilizing different channels […]
5 Effective Digital Marketing Strategies for Business Growth and Success
Digital marketing is a very broad topic, and it may seem like there’s an endless list of available methods or techniques for improving your business. Regardless of your company or industry size, digital marketing strategies are essential. While you will hear plenty of suggestions about which ones may be most effective, you’ll need to determine […]
3 Major SEO Trends in 2021 – What to Watch Out For
When it comes to attracting customers online, SEO (Search Engine Optimization) is a common marketing strategy that many marketers utilize. If used correctly, SEO can undoubtedly be the most fruitful and effective tool to help businesses dominate the online world. SEO is constantly changing at a rapid pace, and keeping up with the SEO trends […]
How to Boost Your Facebook Organic Reach
Social media has significantly changed the way businesses market their products and services online, and it is a trend that we continue to see. Facebook is one particular platform that has consistently led the pack. If you want to build a strong media presence, Facebook is the place to be. With nearly 2.45 billion monthly […]
3 Ways Digital Marketing Can Help Upscale Your Business
When we talk about digital marketing, we’re referring to a broad range of marketing efforts that your company can implement. Improving your business’s marketing can be done through social media platforms such as Instagram, Facebook, or LinkedIn, among others. Your marketing may also include digital billboards and mobile advertising. Digital marketing still remains one of […]
E-Commerce Marketing — Top Digital Marketing Strategies to Boost your Business
Despite living in the digital age, many e-commerce sites are still experiencing many challenges. With millions of shopping options worldwide, competition is fierce. Additionally, Google has made it easier for consumers to check and compare prices quickly, compare your company’s products or services with competitors, and decide what they’re going to purchase before they can […]
Digital Marketing Best Practices during an Economic Downturn
Running a business can feel like riding a roller coaster — it has its ups and downs and may have sudden plunges or immediate jumps. As a business owner, it is crucial to understand the challenges you may face along the way, even in a healthy economy. Your patience, determination, and skills as an entrepreneur […]
The Art of Strategic Planning
Today’s topic is all about planning. Recently, I’ve been getting a lot of questions around planning, and I wanted to go into a few different areas that correlate back to this topic. When I look at the topic of planning, there are lots of different types of plans that you can execute. I’m going to […]
The Speed and Quantity of your Follow Up – How Much is Too Much or Too Little?
Today’s topic is all about “how and when to follow up”. One of the questions that I get asked on a regular basis is “Michael, how much follow up is too much?” or the opposite end of the spectrum, “How much follow up is not enough?” As we talk through the content and the actions […]