There’s no denying that enrollment is the lifeblood of child care centers. No matter the size of the school, it’s enrollment that sustains the entire business. If you’re a childcare owner or director, one of the biggest challenges you’ll encounter is declining enrollment. If you want to start turning things around, this guide is the golden ticket you’ve been waiting for!
Your ultimate guide to growing your enrollment
We’re here to help you get more leads and increase your close rate for qualified enrollments. We’re here to help you achieve your goals for your center. Take a look at these foolproof ways to make that happen!
1. Gather data
When choosing a daycare or childcare center, what most parents do is take a tour and visit center after center to make sure they have everything they need to make a guided decision. Of course, parents only want the best for their kids. They want to make sure they entrust the future of their children to a center they can rely on. This is where this first technique comes in.
Gathering data is one of the easiest and fastest strategies to deploy. Whenever parents and families take a tour in your childcare center, be sure to gather their information.
Get their names, phone number, address and their email address. You can gather a combination of all of them.
Then what do you with these details? Use them to do a followup.
Create campaigns.
Whether it be through text messages, email or physical letters, your goal is to ask the recipient if they want to consider testing your center.
Make sure your messages include a call to action.
An example includes “please respond with a yes or no.” Also, instead of inviting them to simply take a tour of your center, encourage them to “experience” your center to fully grasp what you have in store for their kids.
2. Conduct an open house
Whether you want to call it an open house or discovery session, it doesn’t matter. This second strategy is all about creating a unique event that will not only introduce your center to parents and families looking for a high-quality childcare center, but will also let them have fun and enjoy your center. Doing this will give them the impression that you aren’t only inviting them over to learn about your school and encourage them to sign up. Instead, it’ll give them the chance to experience the beauty of your center through fun and entertainment. The event should be unique, interactive and playful. Feel free to get creative. Set up stations for food as well as entertainment.
While having an open house event can be extremely helpful in attracting potential clients for your center, make sure you don’t skip another important part of this strategy – getting the word out. There are plenty of avenues you can explore if you want to let people know of your event. You can do a radio broadcast, newspaper write-ups or a sponsored post on Facebook.
So there you go, just get the word out there and get ready for an event parents will never forget.
3. Use paid traffic
Using paid traffic may take a while before it can bring in results because you need to test what works best in your area and target demographics. However, it’s one of the most effective ways to produce the results you’re looking for.
Buying traffic is one of the things that many business owners overlook. They underestimate its potential in growing a business. But, if you want to see real results, you have to consider using Google Ads, Facebook Ads and other local websites where a lot of their traffic are parents with young kids. Using paid traffic is one of the best ways to grow your enrollment.
If you’re ready to bring your center’s enrollment to the next level, these no-fail tactics are the solutions you’re looking for! Feel free to try any of them or a combination of all three. At the end of the day, it is not about which tactic is best, but how you deploy them that makes the difference. And this is just the start. We’re here to provide you with everything you need to create an amazing center and help you reach your goals for it.
Feel free to check out the podcast for more details on the strategies or contact us for more information.
