Marketing is a chief factor in captivating the attention of potential consumers, business partners and future investors. Every business relies heavily on marketing and advertising to boost its sales. But, like any other entity, marketing also have limitations to keep in mind. Below is a list of marketing dos and don’ts to ponder: 1. Do […]

One of the biggest mistakes we see companies making day in and day out is producing complicated marketing plans.  Often, at large companies, there seems to be a running joke about marketing and strategic planning.  Once or twice a year all of the executives go offsite to do their yearly planning.  They sit in a […]

I was recently shopping at Wegmans (ranked as one of the top grocery stores in the United States) on mothers day. I’d be lying if I told you I know all the ins and outs of how grocery stores are laid out.  I know some general things like milk is the in the back so […]

What happens when someone purchases something be it a product or service?   First they are excited, but then very quickly (often within seconds)  they immediately start having buyers remorse.  They start wondering if they made the right choice, if they paid too much, if they are going to use the product/service or even if they […]

For some reason a lot of business owners seem to be abandoning offline marketing and in particular direct mail postcards. Not only is this a bad marketing decision, I believe the only reason this is taking place is due to “shiny thing syndrom.”  Ill be the first to admit that I have it as well. […]

Often one of the top questions I get asked at events is “what’s hot.”  What is that next big digital marketing trend or tactic that I need to capitalize on? Before I get into the different trends that are hotter than a brick oven, I want to remind you of some of the trends from the […]

What are some recent great guerilla marketing examples? Before we throw the guerrilla marketing examples at you, we want to make sure you are on board with the correct definition of what guerilla marketing really is. As the former Chief Marketing Officer for Guerrilla Marketing International I was able to experience all things guerrilla for […]

Far too often, businesses both small and large do not have a marketing funnel of any kind setup.  Before you start getting all worried that I’m going to tell you that you need a massively complex marketing funnel, relax. The good news is this stuff is quite simple and when designed and deployed  it can […]