Putting Together a Successful Webinar during the COVID-19 Crisis
Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and connect. People are now adjusting […]
Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic
Today’s topic is this: the COVID 19 crisis kit. So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business. The first thing that’s in this kit, is what I’m calling the corona business strategies cheat sheet. And […]
Leveraging Content Marketing and SEO Amidst Coronavirus Crisis
If I look back at the number one reason why I started my podcast, the number one reason why I named it marketing Above all, is that I still stand completely firm, that I believe that marketing can save any situation in any struggling business. Now, obviously, there’s asterisks, and caveats and things like […]
Ways to Strategically Make Business Pivots to Stay Afloat
Today’s topic is about making some swift and strategic business pivots. All around us, things are changing at an insanely rapid pace. This varies county by county state by state but most small local businesses as of today are shut down. There are some exceptions of businesses that are still operating. Grocery stores, […]
How to Pivot your Business Message During Crisis
Today’s topic is this: pivoting and adjusting your messaging. So in the wake of everything that’s going on, there’s something that has really surprised me, and sadly not in a good way. And what surprised me is a lot of local businesses are still committed to communicating via the same methods that they’ve been […]
How to Prepare for a Pending Downturn
Today’s topic is this, what should you be doing to prepare for the pending downturn. There’s a quote that I have really loved hearing and it’s been a while since I remember the quote but it basically says “Everyone wants to be the lion”. But when it comes time to do that lion’s […]
Keeping the Momentum During a Crisis
Today’s topic is a timely topic and it’s one that sadly continues to come up all day, every day over the last week. And that is the coronavirus. So I wanted to just give you some insights in terms of what I’m doing, not just with my team and the whole hand washing stuff, […]
How Much Follow-up is Needed and How Much is Too Much
Today’s topic is this follow up frequency follow up tactics and just all about follow up. I want to talk about an answer to that question of “Michael how much is too much? Or the complete opposite Michael?” “How much follow-up is not good?” So let’s talk about this. I’ve done a few episodes […]
Marketing in the Midst of a Recession
How do you market in a recession? This topic is most likely going to be a little bit controversial because at the moment, we’re not in a recession but because marketing is a game that is constantly shifting and constantly evolving. Sadly, market events in world events and things like that are going to […]
Why and How you can Leverage Text Messaging Marketing
Today’s topic is mobile marketing and in particular we’re going to focus on text message marketing. So SMS or MMS. So either text, audio, video. That’s the kind of marketing we’re going to talk about. There’s a lot of other avenues to mobile marketing that we’ll talk about in future episodes. So I want to […]