What are the Components of an Effective Marketing Plan?
A marketing plan is an essential element of your overall business strategies. It is designed to determine your ideal target market and to help you develop a step-by-step plan needed in order to achieve your goals. By definition, a marketing plan is a strategic document that outlines and details your organization’s niche and target markets, […]
How Will Your Business Survive If There Are No More Live Events?
Today’s topic is this — is this the death of live in-person events, live in-person conferences, and all the other big events we all used to have. A lot of people that are in home services have been asking me what do they need to do if they get 50% of their business from a […]
How to Recover when your Marketing Sucks
Today’s topic is point blank and very direct that your marketing — the strategy and your game — sucks. I’ve got to come at you with some tough love today and just some blunt honesty because I care about your survival. I’ve been looking at metrics every single day for the last couple of months […]
How Connected Are You to Your Audience?
Today’s topic is all about connection and community. Lockdown, crisis, COVID or not, life is really all about making the most out of every moment. Now, as strange as that says, I never want you to let a “good crisis” go to waste. And what I mean by that is not that this is a […]
Trademarks — How to Protect your Business Name
Today’s topic is getting your intellectual property secured so that other people can’t poach or take all the interesting and unique things that you are building. So intellectual property is a topic that I just have really found fascinating. And my disclaimer to you is that in no way am I an attorney. So please […]
Digital Marketing for Beginners: Your Ultimate Guide to Starting your Journey in Digital Marketing
As a business owner, surviving and thriving (which go hand-in-hand), are both equally important in this very lucrative market. One of the most important ways to ensure that you reach your business goals is understanding the role that digital marketing plays. In today’s world, where the internet is at the core of everything we do, […]
Generating & Managing Reviews For Your Business
Today’s topic is all about generating, ideally positive reviews for your business. As well as what do you do when a negative review comes in or someone submits something to the Better Business Bureau or puts in a formal complaint? When I look at the whole process of review generation such as asking your customers […]
How to Utilize Messenger Marketing to Introduce New Products/Services to New Customers
Today’s topic is all about Facebook Messenger, and how you can leverage this to really move your business forward. I’ve said many, many times over the last couple of years that I thought that Facebook was going to start to experience a little bit of a decline and that really hasn’t happened. I have no […]
Is TikTok right for your Local Business?
Today’s topic is all about TikTok. I’ve done a couple of episodes on all things TikTok. Still, it seems like with everything going on with COVID-19, there has been a lot more potential interest in the platform as well as just a lot of exciting press in positivity and branding, among other interesting things. I […]
Thriving on Chaos: How to Keep your Business on Top During Uncertain Times?
Today’s topic is all about thriving when things are chaotic all around you. I think that my answer—my thoughts or my insights may surprise you. They might even hit you right in the gut, I’m really not sure. At the end of the day, my whole point of doing this show is to help make […]