Today's topic is all about Facebook Messenger, and how you can leverage this to really move your business forward. I've said many, many times over the last couple of years that I thought that Facebook was going to start to experience a little bit of a decline and that really [...]
Today's topic is all about thriving when things are chaotic all around you. I think that my answer—my thoughts or my insights may surprise you. They might even hit you right in the gut, I'm really not sure. At the end of the day, my whole point of doing this [...]
Today’s topic is something that never in a million years felt like I would be doing any kind of content around, but very crucial in this current situation. The topic is all about the cleanliness of your business, the protocols that you're taking, how to communicate that what to be [...]
Today's topic is all about generating local PR. With everything that's going on at this moment in time, what I'm finding is that local journalists and local media are clamoring for new stories. There's only so many times you can continue to write about the pandemic, COVID, hospitals, and essential [...]
Today's topic is titled, your marketing bag of tricks. I want to give you some content, thoughts, and some ideas around how and when it makes sense to try out some things that you may have had sidelines and how you actually keep track of some of these random ideas, [...]
A lot of advertisers nowadays will tell you that digital marketing is the key to a consumer’s heart. You see today’s millennials on social media platforms, watching online videos, and basically getting all the answers to their questions from Google. The internet is where most people spend the majority of [...]
Anytime there is market uncertainty in a candidly really market chaos, I always advise the local businesses that I work with to go on an ethical money grab. And what I mean by ethical money grab is that people do some really, really crazy things when the economy gets dicey. [...]
How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? [...]
Today's topic is about making some swift and strategic business pivots.  All around us, things are changing at an insanely rapid pace. This varies county by county state by state but most small local businesses as of today are shut down.  There are some exceptions of businesses that [...]
Visibility is what every business needs, whether you’re a two person startup or an international Fortune 500 entity. It’s no longer a question of driving sales. It’s the very lifeblood of your business. The problem for many small businesses is driving visibility where it can have the greatest immediate impact—locally. [...]
