How do you manage lost or canceling customers? That is the common question most small businesses face right now. What do you do with your clients, your customers, your parents, or your families? If you are in the childcare business and schools are closing, how do you handle such closures? [...]
In today’s discussion, we will be discussing advertising costs. Given the current economic struggle the country is facing at the moment, many business owners are questioning whether or not they should cut down on advertising. A lot of marketers, myself included, have been suggesting that now is the perfect [...]
Let us discuss an interesting topic that will help you with your business—a campaign that is highly useful during this crisis we are all facing now. Let us talk about email marketing. Over the last couple of weeks, when we talk about communicating with your audience on a regular [...]
Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and [...]
Today's topic is this: the COVID 19 crisis kit. So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business. The first thing that's in this kit, is what I'm calling the corona [...]
If I look back at the number one reason why I started my podcast, the number one reason why I named it marketing Above all, is that I still stand completely firm, that I believe that marketing can save any situation in any struggling business. Now, obviously, there's asterisks, [...]
Today's topic is this: pivoting and adjusting your messaging. So in the wake of everything that's going on, there's something that has really surprised me, and sadly not in a good way. And what surprised me is a lot of local businesses are still committed to communicating via the [...]
Today's topic is this, what should you be doing to prepare for the pending downturn. There's a quote that I have really loved hearing and it's been a while since I remember the quote but it basically says “Everyone wants to be the lion”. But when it comes [...]
Today's topic is a timely topic and it's one that sadly continues to come up all day, every day over the last week. And that is the coronavirus. So I wanted to just give you some insights in terms of what I'm doing, not just with my team and [...]
Today's topic is this follow up frequency follow up tactics and just all about follow up. I want to talk about an answer to that question of “Michael how much is too much? Or the complete opposite Michael?” “How much follow-up is not good?” So let's talk about this. [...]
