Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?

2020-05-07T19:01:09+00:00

In today’s discussion, we will be discussing advertising costs. Given the current economic struggle the country is facing at the moment, many business owners are questioning whether or not they should cut down on advertising.   A lot of marketers, myself included, have been suggesting that now is the perfect [...]

Should you Cut Back on Advertising Costs Amidst the COVID-19 Crisis?2020-05-07T19:01:09+00:00

The Basics of Email Marketing: Setting Up

2020-05-06T16:26:34+00:00

Let us discuss an interesting topic that will help you with your business—a campaign that is highly useful during this crisis we are all facing now. Let us talk about email marketing.   Over the last couple of weeks, when we talk about communicating with your audience on a regular [...]

The Basics of Email Marketing: Setting Up2020-05-06T16:26:34+00:00

Putting Together a Successful Webinar during the COVID-19 Crisis

2020-05-05T19:04:27+00:00

Webinars, zoom meetings and other forms of online communication with your clients and customers are one of those trends most businesses are adapting now. While a lot of businesses are turning to Facebook live and email, this unique form of communication presents a great opportunity for businesses to communicate and [...]

Putting Together a Successful Webinar during the COVID-19 Crisis2020-05-05T19:04:27+00:00

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic

2020-04-28T16:30:14+00:00

Today's topic is this: the COVID 19 crisis kit.    So the kit is designed for you internally, but it gives you all the different resources that you would need then to continue operating your business.   The first thing that's in this kit, is what I'm calling the corona [...]

Covid-19 Crisis Kit: Maintaining your Business in the Middle of a Pandemic2020-04-28T16:30:14+00:00

Leveraging Content Marketing and SEO Amidst Coronavirus Crisis

2020-04-24T15:45:18+00:00

If I look back at the number one reason why I started my podcast, the number one reason why I named it marketing Above all, is that I still stand completely firm, that I believe that marketing can save any situation in any struggling business.    Now, obviously, there's asterisks, [...]

Leveraging Content Marketing and SEO Amidst Coronavirus Crisis2020-04-24T15:45:18+00:00

How to Pivot your Business Message During Crisis

2020-04-22T18:38:04+00:00

Today's topic is this: pivoting and adjusting your messaging.   So in the wake of everything that's going on, there's something that has really surprised me, and sadly not in a good way. And what surprised me is a lot of local businesses are still committed to communicating via the [...]

How to Pivot your Business Message During Crisis2020-04-22T18:38:04+00:00

How Much Follow-up is Needed and How Much is Too Much

2020-04-08T17:26:19+00:00

Today's topic is this follow up frequency follow up tactics and just all about follow up. I want to talk about an answer to that question of “Michael how much is too much? Or the complete opposite Michael?” “How much follow-up is not good?”   So let's talk about this. [...]

How Much Follow-up is Needed and How Much is Too Much2020-04-08T17:26:19+00:00