Twitter is a popular social media platform currently used as a communication tool that allows users to send 140 character long messages or tweets to their followers. In the past, Twitter has got all the rage from people across the globe until newer social media channels surfaced into the scene – Snapchat and Instagram. Despite all the news about Twitter’s death, (which is actually not entirely accurate), this tool remains to be widely used by millions and millions of active users and is even being utilized as a marketing tool by many businesses and companies.
Twitter may have experienced a little dip when it comes to popularity, but it is still a feasible marketing tool that businesses can take advantage of. In fact, one of its features, the Advanced Search, opens more opportunities for brands to generate more leads and streamline their marketing techniques. There is an enormous amount of information about your business, your customers and your competitors that can be found on Twitter. And when you use the advanced search, it will be easy to find and generate new leads, check mentions about your company, see the latest updates about your competitors and get news or anything relevant to your business.
The advanced search feature enables businesses to filter search results by specifying a range of dates, places, people, words, phrases and even hashtags. By being able to narrow down search results using this Twitter advanced search, it will be a lot easier for your company to understand behaviors of your target market.
If you have already been using Twitter in your digital marketing strategy but have not discovered the wonders that the advanced search can do for you, here are the things you need to learn about it and how it can actually help your business.
There are several fields in the Twitter Advanced Search that you can use, and each one has its own function and importance.
But if you are planning to use it primarily as a marketing tool, you may need to focus on the following:
Using the People heading in the advanced search is just very easy. Under this heading, you will find different fields which you can fill out based on the results that you want to see. These fields are:
From these accounts
To these accounts
Mentioning these account
If you want to see the results or the tweets which are solely coming from a particular account, then the first field is what you will have to fill in. Or if you want to see the results sent to specific accounts then it is the “to these accounts”, or the ones that mentioned specific accounts go to the third field. If you are wondering how you can use this for your business, just think about what people are saying about your business, and what they are saying about your competition. For example, in the “mentioning these accounts” field, you can put in your username or your competitor’s so that you can see what people have been saying or tweeting.
There are times when people do not know exactly what a company’s username is and this is one of the times when the Words heading can come in handy. You can type the name of your company or your competitor in the field “exact phrase”. You can also use Words heading to look for people who have mentioned your products and services. You can check if they are making queries about them or they are providing feedback or testimonials. This feature now lets you identify who were satisfied or unhappy with your products. Remember that customer feedbacks are valuable and what they have to say should give you an insight on which areas of your products and services need improving.
For those who are asking questions, this is now your chance to reach out to them and tell them what your company offers. This is an excellent way for you to generate more leads for your business.
When you go to the advanced search, you will also find that you can add the geographic location to your search. Just make sure that your location is not disabled. You will know because it will say “Location disabled” and it will give you an option to turn it on. If you are a small or a local business, you can limit your search to just your particular area so you that Twitter can generate results near your location. But if you are a national brand, you also have the option to expand your search to other areas so you can generate tweets coming from other cities, states and even other countries. For example, you need to widen your reach in a specific state, all you need to do is to add that location to that query.
Since you are using Twitter advanced search to see what people have been tweeting about your company, it would be safe to say that the most relevant tweets are the most recent ones. The tweets from 3 or 5 years ago may not matter anymore so narrow down the date ranges so that you can optimize the search results.
One more tip, you can use more than one field in the Twitter advanced search if you want to effectively narrow down searches. But you don’t have to use them all every single time. At the end of the day, it will depend on your marketing goals and what you want to achieve and learn from the information that Twitter can give you. Do you want to increase your revenue? Or you just simply want to generate more leads? You need to have these questions answered so that you can optimize your use of the Advanced Search feature.
For example, you have a computer shop in Southern California. Using the advanced search, you can look for tweets from those in Southern California who mentioned the word computer, or laptop or desktop. And because you are catering to those who are having issues with their devices, you can use the “sentiment” search option for generating leads. You can search for the word computer or laptop or desktop with a sad face in the Southern California area. This way you will be able to find those who need your services in your specific location and it will be easier for you to reach out to them and offer your help.
Small and large businesses alike can leverage on social media for their lead generation and increasing business profit, and Twitter is one of the tools that can help you do that. With Twitter Advanced Search, you are not only going to be able to analyze your market, but you will also be able to gain insight into how your competitors are doing, and be more strategic in your targeting based on your location. It may not be something that is easy to understand in your first few attempts, but once you do, you can make good use of all the information you can get to boost your marketing efforts.