SEO or search engine optimization refers to the process of helping websites improve their rankings in the search engines. Basically, it is one of the most important focuses of business or companies that do digital or content marketing. In short, the ultimate goal is for your web pages to rank in Google.
However, there are some SEO strategies that don’t really work when it comes to increasing traffic and promoting blog posts, and that is because of certain myths that people believe in.
If you want your SEO to be effective, here are the myths you should never ignore
1. You need blogs to help your SEO
For some reason, many people have been led to believe that one of the things that will help increase your presence is by posting more blogs on your website. They have believed that it is important in making your website stronger. However, the truth is that internal blogs can help your website if you already have established a strong one. It means that if your website is just relatively new, you cannot just rely on posting blogs to help you when it comes to your SEO. In fact, it will even have hardly any benefit.
If you want to improve your blog strategy, what you can do is to write blog content for external websites, so that they can be linked back to your site. This is what you call backlinking.
2. Meta tags don’t help
Meta tags are used to show a preview snippet for a specific web page when the results are shown on the search engine. However, many people believe that they don’t matter when the truth is that they are actually relevant. They may not directly help you arrive at better rankings, but they tell the internet users what your website is about. When they get that kind of preview, it will be much easier for you to attract more traffic to your website.
3. Targeted keyword in anchor text does not matter anymore
Anchor text is the text you can click on a hyperlink, and when the user clicks it, it leads them to the blog. These will always be helpful if your goal is to get better Google rankings, and this is according to the industry experts. However, you just need to make sure that you do not excessively use anchor text that are rich with keywords, or you will be penalized by Google
. You must also avoid cross linking with rich anchor text because it can be risky.
4. All of the backlinks are created equally
Quality backlinks are important in any SEO strategy, but for some reason, some people also think that backlinks are created equally. It means that even if they do the backlinking on the social media sites such as Twitter or Facebook, they tend to think that it will also help them get higher rankings in Google. However, that is not the case, because the ones you include in your posts don’t get counted.
5. Keyword stuffing is helpful
Google is now very particular with too many keywords stuffed in a domain. But if it is a natural fit, then it can be acceptable. It is also not advisable to create tons of web pages with a URL that is just similar to each other. This will actually do more harm than good for your website because Google will consider this as duplicative content.
6. Google will index your fresh content
What search engine does is that they feed on fresh content, but it does not necessarily mean that when you have a fresh content, it will automatically be indexed without your input. While it is not impossible to happen, it does not happen in a blink of an eye. Sometimes it can take up to two days.
Another way for you to get your content indexed faster is by having your social profile updated. It means that you just need to share your link on Twitter or Facebook. There are also plenty of other tools online which you can use so that web services will be notified of your new content and get it indexed in just a few hours.