When it comes to writing a content for your personal blog or for your website, your goal is to make sure that you can produce the best quality that you can. However, no matter how good you are in writing, if you don’t come up with something original, it may not be as engaging and people might just end up not finishing your content.
It is already a struggle to find an audience, let alone make them loyal to your brand. And since content writing is one of your strategies in your digital marketing, you must understand why you need to pay attention to making sure you write good ones.
If you want to know the secret to make your content exceptionally good, here are some tips and tricks that you may want to consider.
1. Conduct a thorough research
Marketing is very broad field, so when you decide to write a content for it, you need to make sure that your content is rich by doing a competitive research. You need to look and cover the topics that have not been written about yet. Once you have chosen a topic, see if there are already a lot of good quality content about it that has already been produced. If there are a lot of articles about the topic already, you might want to skip it and look for another one. If they are out of date though, it can be a good opportunity for you.
You can actually still right about the same topic, but maybe, you might want to consider writing about it from a different angle, or perspective.
2. Make sure your topic is relevant
Before you even determine the relevance of your idea or topic, you need to know your target audience first. You need to know and understand what interests them. It’s because writing a topic that does not seem engaging and interesting to them will only make your efforts useless. Spend time figuring out what your audience needs from you. Most of the time, the ones that will usually catch the most attention is the content that can help solve a problem, and the ones that can entertain them. It just has to be helpful, and interesting, fun and engaging all at the same time.
3. Make your headlines strong
Your headline is critical in attracting more readers and visitors to your website. You need to make it strong and specific if your goal is for people to consume your content.
4. Get them hooked with a nice introduction
You may have enticed readers to open your article and read your content, but there is another challenge and that is how you can get them hooked to stay on your page and finish reading. This is something that relies on your introduction. You need to make a really good introduction
to force your audience to continue reading without realizing that they have actually finished it. And to make your introduction an irresistible one, you can start with a question, or you can say something really surprising, or you can make a bold claim or just tell them a story with a very compelling beginning.
5. Talk to your audience
People would rather read a content that makes them feel as if the author is talking to them, and have a conversation with them. You need to make your audience feel that this is actually written not by a robot, but a live, breathing human. So if you are wondering how you can do that, just simply write as if you are talking to a friend. Imagine you are talking to someone in front of you, only that you are writing down the words instead of speaking them.
6. Post quality content
If you want to be ranked higher in Google, you need to spend time in creating quality content. Spend plenty of time for your research, gather and analyze data, cite sources and make it relevant. It is not just about the number of words or keyword density. You just need to focus on making it valuable and significant. Do not do shortcuts and don’t settle for mediocrity.