The social media has made a significant change in the way we do things every single day and has made a huge impact on our lives in general. When it comes to businesses, social media has also played an important role, especially in marketing. It is the reason why it is important to keep an eye on the current social media trends and foresee how it is going to change because it can create an impact on your business, too.
When it comes to social media, it is not about the use of technology, but the way that people use it and how frequent people use it. It is important for companies and businesses to understand the behaviors of their consumers and look at what’s next in the world of social media to know how it can affect their business in the future. It may not be possible to make an accurate prediction when it comes to the changes that may occur in a certain span of time.
Here are some of the most important marketing trends things worth noting.
1. Facebook dominating the internet
If there is any social media channel that has dominated the social media world, it would be Facebook. And according to the experts, it does not look like it is changing pretty soon. As of the moment, there is really no apparent reason why Facebook users should leave, which means that developing your Facebook marketing strategy is still a good idea.
2. More customer service chatbots are needed
Most businesses today value customer care more than ever, and this is a good thing because, at the end of the day, it is your customers that play a significant role in the success or failure of your business. Because of this, businesses and companies which have their own website are incorporating chatbots in their websites. That is because the number of social messages that need responses is continuously growing, and if you are a business owner, you would not want to keep your customers waiting. You need to be as responsive as you can, and be able to immediately provide answers and information about your products and services.
3. Live and real-time videos are trending now
Another great way to get engaged with your customers is by posting real time videos or by going live on social media channels such as Facebook, Snapchat or Instagram. Trying real time videos is an excellent idea because not all businesses have tried it and according to an expert, in a matter of few years, there is a good chance that social media will be dominated by mostly videos.
It may not be your first, but it is worth a try. You can get a person from your team who is comfortable with working with this kind of media and get them assigned as the in charge when it comes to social media activities
of your business.
4. Mobile friendly sites and apps
Gone are the days when people would only access the internet on their laptops and desktops. Today, almost every single site can be accessed using mobile phones and smart devices, so you have to make sure your company website is also mobile-friendly. Nowadays, mobile traffic even exceeds desktop traffic because billions of people are now using mobile phones. See to it that Google will tag your website as mobile friendly so that most of your audience and consumers will think too.
5. E-commerce will continue to be on the rise
E-commerce is not something that is forecasted to slow down in the next coming years, and more networks and apps are providing businesses easier ways to sell their products on the internet. That’s because people want everything to be easy, fast and convenient. With the fast-paced life that we are living now, many people do not have the luxury of time to do window shopping. Instead, they log on to the internet and search for what they need, and immediately order online. Then they just wait for a few days for their orders. If you invest in this marketing, you need to make sure that you just do not sell, but you need to interact with your audience. A report revealed that one of the reasons why consumers try out a brand is because of the brand’s social media presence.