One of the biggest challenges that owners of online businesses and stores are facing is knowing how to increase the traffic to their ecommerce business. It is difficult to stand out from the hundreds and thousands of businesses online because the numbers are continually rising. The competition is just getting tougher and tougher.
Many businesses have learned to adapt and incorporate the use of social media into their marketing strategies especially when most of their business is done online. While it is getting more difficult for ecommerce businesses to attract more visitors and convert them into customers, there are strategies that can actually help you grow your business and increase your traffic through the social media.
Social Media Marketing Strategies
1. Choose your social networks
When using the social media for your online business, you have to choose the specific social media platform where you will be focusing your efforts. That is because it will all depend on the channel where your audience spends most of their time. In choosing the social media, there are a number of things that you need to consider. You have to consider the type of audience you want to target, where they spend most of their time, what information you want them to learn, how they want to view your content and many others. Identifying your social media platform will not help you know where you will be concentrating your efforts.
2. Layout a plan
Before you start your social media campaign, you must layout a plan and you must keep your business goals in mind. You cannot go on a campaign without having and implementing a strategy because nothing will keep you guided to your goal. You also have to define your specific goals and think about what you really want to achieve with your social media marketing.
3. Post content daily
In order to expand your social community, your need to be consistent when it comes to posting your content. As much as possible, do it every single day. You also have to know the right timing to post depending on the social media network that you are using.
4. Use images on Facebook
When you use images within your posts, especially on Facebook, your post will be more interesting and engaging. According to reports, Facebook posts with images are 50 percent more likely to catch attention and generate more likes. If you are announcing something, make sure that the announcement goes with a picture.
5. Social media reviews
Bank on the reviews posted on social media to launch word of mouth marketing. By leveraging on your positive product reviews, you will be able to easily establish the trust of your audience and more potential consumers. This is an excellent way for you to increase your sales. The nice thing about this strategy is that you do not have to exert so much effort in trying to reach out to your customers.
6. Post micro content
When people browse the internet, there is just too much information to take. Chances are, they will not have so much patience and time to spend on a website to consume its content. As an online business owner, you should make it a point to create content that is just right for your consumers to take in. This means that it should not be too lengthy and should only have bite-sized chunks of information.
7. Play around with the titles of your blog posts
You may not realize it but the title of your blog post plays a significant role when it comes to getting the attention of your target audience. Optimize your title by using simple, everyday language, keeping it short and avoiding using negative words.
8. Start with your blog
Blogging is one way to show your audience how knowledgeable you are on your topic. Choose the topics that you think will be interesting. Also, choose a theme you will write about for the entire month. It will also be better if these blog posts will have an image with them so that they are more attractive when shared on the social media sites. Keep it simple by having one image with the title of your blog post.