Once or twice a year all of the executives go offsite to do their yearly planning.
At No Joke Marketing™ we believe in simplifying the marketing planning process Simplicity allows for your marketing plan to be easily understood and conveyed to every troop you have on your side from the ground up.
We started off with 25 different areas and four pages of paper, but we felt like four pages were still too much. We conducted focus groups, interviewed business owners and marketers alike and came up with something we are very proud of.
We call it our Six Sentence Marketing Plan™. It fits neatly on one sheet of paper and even a napkin if you write really small. This is the tool we use across our consulting clients as well as for our educational seminars and events, it is the true cornerstone to our educational training.
There you have it, your overarching marketing plan simplified to six sentences and one sheet of paper. The best part is that it is a plan that your company can easily understand and get behind. The only parts of the plan that should get adjusted as time goes on are the tactics and the investment piece. The other pieces should remain the same.
Most companies only need one of these plans, but there is one exception to that rule. If you have different business units or VERY different target prospects, you should craft a different plan for each. For example, your business may target both teens and their parents. In that case, a plan for each makes sense, but relax, it’s only another six sentences.
This Six Sentence Marketing Plan™ will serve as the overarching marketing strategy document for your company. In the next blog post, we will release our 12-Month No Joke Marketing Calendar. This calendar will work in tandem with the plan you just created.
Get to work! We would love for you to post your six sentence marketing plans below and are happy to provide comments and ideas.