Every Thursday, right on time for your coffee break, we will give you a quick dose of “marketing caffeine” to uplevel your marketing and in turn uplevel the results you are seeing at your business.Subscribe to Marketing Caffeine below.
YOUR CUP OF THIS WEEK’S STRONGEST MARKETING TIP
Where are your customers?
This is the first time Michael has brought his kids on a business trip, take a look at this photo (taken around 7 AM today).What do you notice?.The first thing that Michael’s kids go for are their iPods (including his soon to be one year old, tomorrow in fact.)YouTube is their TV. Facetime and sending messages thru iMessage is how they prefer to talk to their friends.Michael’s daughter sits for hours and records videos of her making slime even if she never posts them because she wants to be a Youtube star.Michael’s one-year-old is able to scroll thru Snapchat and look at the different snaps he’s taken (mainly of her.)We are not suggesting your target audience is a one-year-old baby, but the point is this: are you actually marketing in the places that your customers and prospects hang out? Are you building great content on these platforms and telling your story?Your customers are getting more and more intelligent and the ways they are getting their information about companies they want to do business with has changed dramatically over the last ten years.STOP MARKETING LIKE IT’S 2010.Having a content strategy, a social strategy and a mobile marketing strategy are no longer optional in today’s marketing and business climate.Figure out where your customers and future customers are hanging out and go there!
WHAT SHOULD BE ON YOUR READING MENU OVER THE WEEKEND
Starting with no
While Michael thought he was a pretty good negotiator this book gave him the tools to up his game about five notches.My biggest takeaway: the best negotiators are not interested in yes, they prefer no. I have always thought that finding a win-win solution was the best option, but the author states that poison lurks at the heart of the big lie that is win-win. This book gave me a totally new look at negotiating and closing.
SHORT READ, JUST LIKE YOUR ESPRESSO CUP
AI Having Conversations For You?
Google recently unveiled its latest talking AI, called Duplex. Duplex sounds like a real person, complete with pauses, “umms” and “ahhs”. The tech giant says it can talk to people on the phone to make appointments and check business opening hours.This technology is beyond interesting and right around the corner.Here is a link to the article..
POWERFUL TOOL TO MAKE YOUR MARKETING A PIECE OF CAKE
There are dozens of project management tools on the internet, and dozens that Michael and our team have tried. While everyone has their personal preferences and biases towards one thing or another, we are raving fans of Teamwork.com. It is hands down the best project management we have ever used.Many of you are most likely using multiple tools on a daily basis. We have been able to replace Slack with Teamwork chat and Trello with Teamwork board views to now have an all-in-one solution.Our favorite feature: a seamless integration with all things Google and Google drive.If you are on the hunt for a new or improved project management tool, this is the one to check out.
QUOTE OF THE WEEK
“The key to success is action.”-Brian Tracy
NO JOKE FUN FACT
Every business regardless of the size and industry needs some type of customer relationship management tool. This tool allows you to keep your customers and prospects organized and add some automation to the things you do day in and day out to free up your time and amplify your results. We have been using Infusionsoft.com as our main CRM tool in tandem with Hubspot.com for the last eight years and have been Certified Infusionsoft Consultants for the last two years.If we can be of any service here, please do not hesitate to reach out.If you’ve missed previous issues of Marketing Caffeine, you can find the links bellowMarketing Caffeine #001Marketing Caffeine #002Marketing Caffeine #003Marketing Caffeine #004
READ THIS POST AS AN INFOGRAPHIC
About the Author
Online & Offline Marketing Expert, Former CMO of Guerrilla Marketing, Speaker & Author obsessed with keeping you in business via No Joke Marketing.