A successful marketing campaign is a product of the right conception, production, and distribution of materials. These marketing materials refer to the tangible literature that serves as the front face of the business or company and is useful in making a lasting impression to the customers. In order to make these marketing materials effective, they have to be simple but targeted.
Examples of marketing materials are catalogs, flyers, posters, banners, newsletters, e-mails, brochures, reports, letterheads, product sheets, and a lot more.
Below are the goals of effective marketing materials:
- Inform the customers and potential customers about the business.
- Attract more local customers.
- Add marketing package for future potential investors.
- Promote and advertise an upcoming event.
- Advertise your business at events, conferences, and job fairs.
- Foster positive customer service experience.
The information you need to include in your marketing materials are your business name, company logo, business contact information, as well as the website.
Here are some tips to give you some marketing materials ideas:
1. Consider your audience
When designing your material, it is only imperative to consider your target audience. Your custom marketing materials should have a clean and crisp feel. You must also consider the print size, the visuals, and the quality of the print. Consider the age of your audience, so as to make sure that your material is readable and attractive to them.
2. Use a professional logo
How your logo looks like affects your business, so it is important that you create something that is professional-looking and is high-quality.
3. Choose a catchy cover
The cover will set the overall tone of your material which is why you have to be very careful when choosing it. Make sure that it is something that will represent the nature and culture of your business, but it has to be attractive and memorable at the same time. Remember, this is the very first thing that people will be seeing.
4. Have a clear direction
Determine the purpose of your marketing materials; think about what you want them to do for your business. Your marketing materials will only be effective if they encourage customers to take an action, like visit your website or visit your shop or store.
5. Gather positive proofs
If you know that you are making happy customers, gather these testimonials and incorporate them into your material. This way, you will be able to show a proof that your business has made a positive impact to your customers. If you have success stories, don’t hesitate to share them. Just make sure to stay trustworthy in your business.
6. Have an introduction
It is always better to start off with an introduction to your business. Let the people know the company you represent and what your company is all about.
7. Be clear when you tell your story
You must incorporate pictures and graphics when you tell your story. Remember that most people are visual, and they always like something to look at. It is also more memorable and more attractive when there are high-quality graphics, so pay attention to your visual design.
8. Follow the hierarchy
When creating your marketing materials, make sure to adhere to the hierarchy. People will be looking for the details, so make sure that the information are laid out and important things should be clearly stated including the what, when, where, etc.
9. Remember that less is more
You must be careful not to make your material very complex because you may not be able to get your message across to your audience. Simplify the text, colors, and images to be able to keep the message. You just have to keep it clean and simple, yet attractive and professional-looking.
10. Grab your audience’s attention
From the very beginning, your material should be able to grab the attention of your audience so that they will finish reading everything you have to say. This is an indication of an effective marketing material
. Don’t use complicated words; just stick to the plain and simple ones. The bottom line is that they should be given a concrete reason on why they should finish reading your material.