Live Streaming: Steps to Increase Audience Engagement

By admin | Customer Experience

May 15
Live Streaming

If you are looking for ways to boost your audience engagement, you could consider live mobile streaming apps. Live streaming video is one excellent way for you to be able to interact with your audience real time. However, this option is one of those that many businesses seem to shy away from.

What people need to know is that live streaming is actually a great and useful strategy that can engage more users. With live streaming, exclusive content can be shared online. It also allows engagement and two-way conversation between broadcasters and audience, and this is crucial in social media success.

Before you even get started, it is important for you to understand that success does not come easy and that it will not be achieved by just having a single live stream. What you need to bear in mind is that your live stream must have consistency, frequency and quality content.

If you want to give it a try, here are some helpful steps to increase audience engagement with the help of live video.

1. Stick to your topic

Being specific with your topic will help you attract engaged viewers who are looking for your specific content. You must also remember that in social media, there is no competition on who gets more likes, followers or viewers. Make sure to stick to a well-defined topic so as not to confuse your viewers, and to keep them from wondering what your broadcast is about. It is just like blogs or websites which only focus on a niche. Your live streaming must have a main topic as well.

2. Schedule your live streaming in advance

There are apps that you can use which is capable of scheduling your broadcast up to 24 hours before you even go live. By using this app, it will push a tweet from your account which sends a notification to your followers about your upcoming broadcast. This is one excellent way for you to be able to generate interest before you even start with your live stream. If there will be interested users, they can just go ahead and subscribe to your live streaming and they will get a notification on their smart phones as soon as the event is about to start. Instead of allowing technology to hinder you from your marketing goals, make use of technology to your advantage.

3. Use images in promoting your broadcast

Using an engaging image is a very good way to spark the excitement and anticipation on your broadcast. Visual content is critical in helping users decide if they are paying attention to your content or not. One of the very first things that the users will see is the image, and if they find it interesting, chances are they will pay attention to the title, as well as the content of the broadcast. You can also use the images to give instructions to the users to subscribe to your live stream. When you post a tweet, it is also better if you get images incorporated because they will be more likely to get more engagement than tweets with text only.

4. Select a smart title

Announcing your upcoming broadcast is an excellent opportunity for you to bring attention to your content and increase your inbound traffic, so you have to think thoroughly about a good title. When you announce your broadcast through a tweet, use keywords and hashtags to make the most of your tweet. This way, it will be a lot easier for users to find your content.

5. Choose the right format

It is always recommended to use portrait mode when broadcasting live streaming. That is because if there will be comments, the comments will show in the wrong direction.

6. Acknowledge comments of the users

One of the greatest advantages of live streaming is that it allows two-way communication, and you have to make sure that you are not the only one who does the talking, you should also engage with your audience. Remember that one of the important principles in social media success is a two-way communication. So you have to be thankful if there are users who genuinely engage with your content.

7. Save and share when you are done

Using this online marketing technique may not be something that is expected from live streaming but, if you use this technique, you may have more chances of getting found by new users who can also attend your next broadcast.

8. Make live streaming regular

The best content online is the one that produces content regularly. That is because it is important for users to see fresh content all the time. It is also a perfect way to keep your audience interested and anticipating for more. When you create this expectation, you are also increasing user engagement.
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