Every Thursday, right on time for your coffee break, we will give you a quick dose of “marketing caffeine” to uplevel your marketing and in turn uplevel the results you are seeing at your business.
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YOUR CUP OF THIS WEEK’S STRONGEST MARKETING TIP
Michael travels a fair amount, some months more than others. One of his favorite things about the travel (no, it is surely not the flights) is staying in different hotels and seeing how they interact with their guests.He’s recently spoken at a conference in Michigan and stayed at the Amway Grand Plaza.Within five minutes of getting to my room, he heard a knock on the door. To his surprise, it was a full blown fruit basket with some wine as a welcome to the hotel as a first timer.From the check-in process, to the extra small touches and the beautiful fruit basket, this hotel wowed Michael.The extra investment on their part of let’s call it about $20 was well spent. I left them reviews in five places and now am writing this to my list of 10,000+ about the great hotel.My question to you is what are you doing on a regular basis to wow your customers? Brainstorm a short list of five things you can do and implement one next week. It can even be as simple as a handwritten thank you note or a more complex gift, but do something to keep their attention on you.
WHAT SHOULD BE ON YOUR READING MENU OVER THE WEEKEND
Customer Satisfaction is Worthless
This is one of those books that really makes you question how you handle and tackle customer service and take care of your customers in your business to keep them coming back for more.It’s a perfect book for anyone in your organization to read from the front line team to the leaders in your organization.Michael’s favorite quote from the book is: “Customer loyalty is built upon consistently positive, high-value experiences with a brand, often exceeding customer expectations.”
SHORT READ, JUST LIKE YOUR ESPRESSO CUP
How to Start Your Own Internet TV Channel
Michael wrote this article just over eight years ago and the content is still 100% relevant today. In fact, he was about eight years too early on the content 🙂Video is the sweet cream in your cup of coffee if you want to really move things to the next level, that is, unless you prefer your coffee black.Here is a link to the article..
On a side note, if you Google: “how to start an internet TV channel” you will see the article has ranked on page one of Google for eight years. This one article drives leads each and every month and is a testament to the power of proper search engine optimization.
POWERFUL TOOL TO MAKE YOUR MARKETING A PIECE OF CAKE
We manage a vast array of social media accounts across members of the No Joke Marketing family and are constantly writing great, evergreen content.What if there was a way to recycle content you posted six months ago that still is relevant today? MeetEdgar.com is that tool and is one of our secret weapons in our arsenal of tactics.It essentially reposts content that you have deemed evergreen content. What I really enjoy most is that has built-in AI technology to learn the best times to recycle your content to engage with your audience and show the content to people who have not seen the content before. With the heavy decline of organic reach on Facebook, this tool has been a lifesaver for more free reach
QUOTE OF THE WEEK
“Have the courage to follow your heart and intuition. They somehow know you and what you truly want to become.”-Steve Jobs
NO JOKE FUN FACT
The only thing we care about (from a metric standpoint) are results. Leads that turn into sales. Facebook likes are great, new web traffic is awesome, more calls are good, but we are a results driven agency. The only way we continue to grow and will stand the test of time is to drive our members consistent results month after month after month.