For businesses which haven’t tried Facebook marketing just yet, one of the things that should be clear by now is that it is not the same as Facebook advertising. Although part of your Facebook marketing is advertising, your marketing will also involve efforts in establishing relationships and engagement with your customers.
What you need to include in your Facebook marketing strategy?
1. Pages Your Facebook page is just like the Facebook profile of your business because it is where you post your content, engage with Facebook users and your followers, and actively participate as a brand in the Facebook experience. This marketing strategy is excellent for businesses which are just starting out or those that are working on a limited budget.
2. Groups Facebook groups are the places where people gather together to share ideas and information. It is like an online community, and when you create your own Facebook group, it will be a lot easier for you to gather your followers together so that they can interact with one another.
3. Ads Facebook ad is something that you spend for so that you can get your message across to your target audience. It is all a matter of reaching and getting the attention of the right people – your prospects.
Facebook marketing strategies
Know your audience
It is nearly impossible to convey a clear message when you aren’t even sure of the audience you are speaking to. When you begin your Facebook marketing, it can be a good start to find out more information about the profiles of your potential as well as existing customers. This is the first step in developing a sense of the people who will become your Facebook audience.
Do not just focus on selling
Facebook users prefer to see contents they are interested in instead of sales pitches. You should pay attention to this because this is where the likes and shares will come from, and this is how you can reach new prospects without having to exert so much effort.
Create a loyal and engaged community
Before people can start doing business with you, you need to establish credibility first and you should be able to earn their trust. You can make this possible by creating a community which can help facilitate that trust.
Post your best content
In order to get your audience get engaged, you should be creative with your post and choose the best content for them to see. When you already start sharing contents, you can observe how your audience responds to your posts so you can make adjustments to your strategy. There are tools available online so that you can easily track your audience engagement on your Facebook Page and Facebook ads.
Always take the time to respond
Facebook users and followers like to interact and get a timely response. Make sure you make your page interactive or your followers will start looking for more interactive pages. The only thing you got to do is to really respond.
Make the most out of pinned posts
A pinned post is what you see at the top of the Facebook page which you can use to share important news, post an amazing video, raise awareness if you have any new or ongoing campaign, or anything that will spark the interest of your followers and will get them engaged.
Establish authority, and showcase your knowledge
Facebook is an excellent venue to showcase to people the important things you have done in the past, the deep knowledge you have on your business and product, and a brief look at what your company has to offer.
Identify where your audience spends most of their time
By getting more information on what interests your audience, you can leverage on this so you can strategize.
Do a research about your competitor
It won’t hurt to find more information about your competitor and what works for them. This way, you will be able to find out the things that you have and they don’t. And this is going to be something your audience will see. Showcase how you can be superior to others.