In the world of marketing and advertising, a lot of things have changed since the advent of the internet and emergence of websites. Gone are the days when marketers will only rely on outbound marketing and chase customers by advertising their business in the newspapers, television, and radio. While these forms of advertising are still widely used, online publishing and digital marketing have been gaining more and more popularity, thus the birth of content marketing.
What is content marketing?
Content marketing is all about effectively using content to provide information, education, and even entertainment to customers and potential customers so that they buy your products and services. The goal is your content will be your means of attracting customers and earn their trust so that they will patronize your brand.
Today, content marketing is a must for all entrepreneurs, especially the ones who are starting out and the ones who don’t want to get left behind. However, there are also a few who are hesitant and feeling overwhelmed at the thought of trying this out because of their lack of experience with it. While it is essential to be prepared before jumping right into this field, you don’t have to feel scared or worried because you can learn everything you need to know in a matter of time.
Now if you’re ready to give content marketing a try, read these helpful tips that will help you boost your website traffic and attract more customers.
1. Learn everything you can about your target audience
Before you start with content marketing, there are some questions you need to ask yourself. The first one is always – who is your target audience? If you are not sure, dig deep to find as many answers as you can, and improve over time. The reason this is so important is that you are writing articles for a particular audience and not for everyone. This is the only way, you’re target customers will respond to your content.
In order to really get to know your audience, you can use surveys on your website and ask them relevant questions; you can interview your customers via Skype, or ask them occasional questions via email.
2. Find topics for your content marketing efforts
Now that you know who your audience is, go and research the topics they will be most likely interested in and where you can help them the most. The one way to do this is using the interviews like in the previous step and asking your customers for ideas. Other is to go to websites such as Quora and see what people ask related to your industry.
This way, you will be responding to questions people are already asking and you will be able to provide value for them.
3. Post blogs regularly
When you regularly write helpful, valuable, and informative blog posts, you are establishing a better foundation for your content marketing strategy. Blogging can help you in several different ways. First, it can help build your brand as a thought leader and expert in your field or industry. This is how you can build your credibility and earn the trust of your target audience.
If you can produce quality blog posts, people will depend on you for information, and you can drive more audience to your site because of referrals. Your blog posts are also more likely going to be shared on various social media platforms which is an additional opportunity to drive more traffic.
4. Curate and comment on other people’s content on your blog
It takes time to create a valuable content that will be compelling enough to generate more traffic to your site, and sometimes, it feels impossible to produce this kind of content as frequent as you want. Another strategy you can try to drive more traffic is by curating and commenting on other people’s content in your social media accounts and your blogs.
Curation and commentary can help you drive more traffic to your site because you are establishing yourself as a thought leader, and therefore, people will come to you for more information.
5. Repurpose your content
It’s hard to come up with a new and quality content all the time, you can gather and reuse what you have already created. For example, you can combine the blogs you’ve already written and turn them into a whitepaper or an ebook. You can also repurpose the content and the data you have gathered (if you had previous blog posts which are based on statistics or surveys) to come up with an infographic. This is one thing you must bear in mind each time you create content; think about the ways on how you can reuse them in the future as this will make content creation easier for you and it will save you tons of time.
6. Make use of rich images and videos in your content
One of the most effective ways by which you can make your blog posts more attractive is by incorporating high quality images and videos. Keeping your audience engaged is very important, and you can make it possible by adding informative and rich media. Make sure that your images have high resolution as much as possible, and your videos should be beneficial and helpful for the viewers. Doing this will significantly improve the overall quality of your content.
7. Do keyword research
This is actually the first step, but we’ve saved the most important one for the end. Content marketing without SEO just doesn’t work. Your goal is to create content that will attract a particular set of audience. To do this, you need to know the words and phrases that your target audience is already searching for, so you can write content around these keywords. But instead of guessing, there are some tools that you can utilize to make your keyword search more efficient like Buzzsumo and Google Keyword Planner. You can also check your own Google Analytics results so that you can see the top keywords that visitors use that led them to your website.
With these tips in mind, you are ready to jump and create valuable content for your audience. Be sure to invest time into researching, but also be willing to improve and tweak your efforts with time. There is not one solution that fits all, so make sure that you adapt your content to your customers.