How do you market in a recession? This topic is most likely going to be a little bit controversial because at the moment, we're not in a recession but because marketing is a game that is constantly shifting and constantly evolving. Sadly, market events in world events and things [...]
Today's topic is mobile marketing and in particular we're going to focus on text message marketing. So SMS or MMS. So either text, audio, video. That's the kind of marketing we're going to talk about. There's a lot of other avenues to mobile marketing that we'll talk about in future [...]
So one of the questions that I’ve been getting is a “Michael, it seems like you favor, online marketing and digital versus offline.” And the short answer is yes, I definitely favor, online marketing. And it’s not because I’ve got more experience in online marketing, but rather the results of online [...]
So one of my favorite places on planet earth is the magic kingdom and really any of the Disney properties. And it goes for the hotels, the cruise line, from what I've read, I can't vouch for the cruise line because I'd never been on a Disney cruise, just jet, [...]
If you’re running a small business, marketing will be a key component of your success. Marketing allows you to distinguish yourself from competitors. It’s how you funnel in new customers. And, when it comes to digital marketing campaigns, your SEO can make or break your small business. Despite the title [...]
Every company wants to grow their business. Whether it’s sales, size or simply visibility, growth is a fundamental key to your survival in both the digital and physical world. But maybe your struggle is in online growth. If so, you’re no different than 20 percent of other small businesses who [...]
If I had $100 dollars and that was it, I got $100 dollars to grow my business, and it doesn't matter what the business is. This can be a doctor, a chiropractor, a childcare center, or a credit union, whatever the businesses or restaurant. If I had $100 dollars I [...]
For any small business, digital marketing presents two common dilemmas: how to engage your audience more effectively and how to stay on top of the latest digital marketing trends when you have more immediate priorities. And while the former can frequently be answered through trial, error and experience, it’s the [...]
Mobile. You can’t afford to keep it a side focus of your business any longer. The time has never been more critical than now to prioritize mobile marketing as a dominant factor in your marketing strategy. Yet most small businesses underestimate its importance. In 2018, mobile accounted for over 52 [...]
Customer loyalty. It’s critical to your business. And without it, you’d be no better off than many fly by night companies who don’t know the meaning of staying power. Customers are shrewd. They’re the backbone of your success. They know what they want. They know what they like. And they [...]
